wechat marketing
3 Tips from a Tod’s KOL Collaboration That Proved a Huge Hit with China’s ‘Bagfans’
The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More
How Luxury Brands Can Do WeChat Marketing In-House with Only $1,448 A Month
To many people outside China, marketing in the country sounds like a nearly impossible task, especially for brands that are testing the waters there. Read More
3 Tips from Roger Vivier’s Nifty 7-Day WeChat Campaign
Here's a look at a recent successful WeChat campaign by French accessories designer Roger Vivier and what brands can learn from it. Read More
These Are the Mobile Internet Trends Affecting Luxury Brands in China in 2017
From gamification, to mobile payments, Mary Meeker's Internet Trends report has crucial insights for marketers aiming at Chinese consumers. Read More
How Luxury Fashion Brands in China Use WeChat in 2017
Digital Luxury Group analysed the activities of 25 luxury fashion brands that use WeChat to uncover what the roadmap for future development looks like. Read More
WeChat Case Study: Montblanc Taps Into Chinese Astrology With ‘Moon Phase’ Campaign
The watch and writing instruments brand recognizes the importance of moon cycles in Chinese culture with a new campaign to promote its watches with moon phase complication features. Read More
How To Reach China’s Young HENRYs Through Social Marketing
China's high-earning urban professionals are ready to travel and spend on luxury—and brands need to be ready to reach them on the platforms where they're most active. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing Chinese New Year campaigns in China through February 10, featuring Louis Vuitton, Lancôme, Porsche, L'Oréal, and TAG Heuer. Read More
