wechat marketing

Here are 3 takeaways from the "Luxury and WeChat" conference, hosted by Tong Digital and Diligent Commerce, in London last week. Read More

Here’s a sophisticated look at what premium brands need to supercharge their marketing strategies in 2019. Read More

The hype of Dyson’s new hairstyler, and the following quick turnaround of reviews, speak about Chinese consumers’ changing attitude to influencer marketing. Read More

In time for Chinese Valentine’s Day, Burberry becomes the next in a cluster of luxury brands to launch an official WeChat mini-program. Read More

WeChat could make life easier for marketers with their recent iOS update and a new official account management app and mini-program. Read More

One of the biggest headaches for brands and marketers using WeChat are the complicated rules and often unclear rules about external links. This article summarizes the main restrictions and suggests alternatives. Read More

According to research collated by Walk the Chat, WeChat users now spend an average of 9.8 minutes daily and 200RMB per month on mini-programs. Read More

No longer just a Lunar New Year tradition, brands are using red envelopes to multiply their reach and convert digital campaigns into in-store purchases. Read More

Here are the top misconceptions that luxury brands have about WeChat as relayed to us by several industry experts who help brands with their WeChat strategies. Read More

The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More