wechat marketing
How Chinese Skincare Brand Chando Uses Private Traffic to Draw and Engage Customers
Chinese skincare brand Chando combines WeChat marketing, livestreaming, and WeChat groups to create its own pool of private traffic. Read More
Three Tips for New WeChat Marketing From London’s Luxury and WeChat Conference
Here are 3 takeaways from the "Luxury and WeChat" conference, hosted by Tong Digital and Diligent Commerce, in London last week. Read More
5 New Year’s Resolutions to Supercharge Your 2019 WeChat Strategy
Here’s a sophisticated look at what premium brands need to supercharge their marketing strategies in 2019. Read More
Marketing Misfire? A WeChat Plug for Dyson’s $550 Curler Goes Viral, Then Goes Sour
The hype of Dyson’s new hairstyler, and the following quick turnaround of reviews, speak about Chinese consumers’ changing attitude to influencer marketing. Read More
Exclusive: Burberry Launches 2 Handbags Just for China on First WeChat Mini-Program
In time for Chinese Valentine’s Day, Burberry becomes the next in a cluster of luxury brands to launch an official WeChat mini-program. Read More
What Brands Need to Know About WeChat’s Latest Update
WeChat could make life easier for marketers with their recent iOS update and a new official account management app and mini-program. Read More
A Comprehensive Guide to External Links on WeChat
One of the biggest headaches for brands and marketers using WeChat are the complicated rules and often unclear rules about external links. This article summarizes the main restrictions and suggests alternatives. Read More
WeChat Mini-program Use Increased 600 Percent in 2017
According to research collated by Walk the Chat, WeChat users now spend an average of 9.8 minutes daily and 200RMB per month on mini-programs. Read More
Digital Red Envelopes Are a Crucial Marketing Tool in China
No longer just a Lunar New Year tradition, brands are using red envelopes to multiply their reach and convert digital campaigns into in-store purchases. Read More
The Top 6 Misconceptions Luxury Brands Have About WeChat
Here are the top misconceptions that luxury brands have about WeChat as relayed to us by several industry experts who help brands with their WeChat strategies. Read More
