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wechat marketing

  • Companies

    How Chinese Skincare Brand Chando Uses Private Traffic to Draw and Engage Customers

    Queenie Yao and Ker Zheng  |   Share
    Chinese skincare brand Chando combines WeChat marketing, livestreaming, and WeChat groups to create its own pool of private traffic. Read More
  • Three Tips for New WeChat Marketing From London’s Luxury and WeChat Conference

    Tamsin Smith  |   Share
    Here are 3 takeaways from the "Luxury and WeChat" conference, hosted by Tong Digital and Diligent Commerce, in London last week. Read More
  • 5 New Year’s Resolutions to Supercharge Your 2019 WeChat Strategy

    Clement Ledormeur  |   Share
    Here’s a sophisticated look at what premium brands need to supercharge their marketing strategies in 2019. Read More
  • Marketing Misfire? A WeChat Plug for Dyson’s $550 Curler Goes Viral, Then Goes Sour

    Yiling Pan  |   Share
    The hype of Dyson’s new hairstyler, and the following quick turnaround of reviews, speak about Chinese consumers’ changing attitude to influencer marketing. Read More
  • Exclusive: Burberry Launches 2 Handbags Just for China on First WeChat Mini-Program

    Tamsin Smith  |   Share
    In time for Chinese Valentine’s Day, Burberry becomes the next in a cluster of luxury brands to launch an official WeChat mini-program. Read More
  • What Brands Need to Know About WeChat’s Latest Update

    Lauren Hallanan  |   Share
    WeChat could make life easier for marketers with their recent iOS update and a new official account management app and mini-program. Read More
  • A Comprehensive Guide to External Links on WeChat

    Ashley Galina Dudarenok  |   Share
    One of the biggest headaches for brands and marketers using WeChat are the complicated rules and often unclear rules about external links. This article summarizes the main restrictions and suggests… Read More
  • WeChat Mini-program Use Increased 600 Percent in 2017

    Sam Gaskin  |   Share
    According to research collated by Walk the Chat, WeChat users now spend an average of 9.8 minutes daily and 200RMB per month on mini-programs. Read More
  • Digital Red Envelopes Are a Crucial Marketing Tool in China

    Jessica Rapp  |   Share
    No longer just a Lunar New Year tradition, brands are using red envelopes to multiply their reach and convert digital campaigns into in-store purchases. Read More
  • Marketing

    The Top 6 Misconceptions Luxury Brands Have About WeChat

    Ruonan Zheng  |   Share
    Here are the top misconceptions that luxury brands have about WeChat as relayed to us by several industry experts who help brands with their WeChat strategies. Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 01/27/2023

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