WeChat livestreaming
In an Industry First, Dior Beauty Debuts Livestreaming Sales on WeChat
Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More
WeChat Uses Mini-Programs to Enter Livestream Shopping Arena
Livestream shopping is a growing trend in China, and one that Tencent has been slow to embrace. Can it catch up through WeChat mini-programs? Read More
