wechat gamification | Jing Daily

Opinion: The Golden Period is Over for Celebrity Endorsement
Chenyin Pan | Share
Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More
Marketing
Luxury Brands Build Mobile Games to Attract Chinese Millennials
Ruonan Zheng | Share
Raised as only children, video games served as substitute siblings for many Chinese millennials. Brands such as Hermès and Dior have found ways to tap into that emotional connection. Read More
Companies
How Guerlain Exemplifies the Art of Audience Engagement
Ruonan Zheng | Share
Read about how this gamification campaign by French luxury cosmetics brand Guerlain exemplifies the art of audience engagement. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
274.62	+$4.54	1.68%

LVMH	Kering	Richemont
+$2.92	+$0.22	+$0.21

Opinion: The Golden Period is Over for Celebrity Endorsement

Luxury Brands Build Mobile Games to Attract Chinese Millennials

How Guerlain Exemplifies the Art of Audience Engagement

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