wechat gamification
Opinion: The Golden Period is Over for Celebrity Endorsement
Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read MoreLuxury Brands Build Mobile Games to Attract Chinese Millennials
Raised as only children, video games served as substitute siblings for many Chinese millennials. Brands such as Hermès and Dior have found ways to tap into that emotional connection. Read MoreHow Guerlain Exemplifies the Art of Audience Engagement
Read about how this gamification campaign by French luxury cosmetics brand Guerlain exemplifies the art of audience engagement. Read More