WeChat e-commerce
Amid COVID-19, Hublot Starts Selling Via WeChat
Beginning April 13th, fans of the Swiss luxury watch brand Hublot can access the latest releases on WeChat, ahead of other global markets. Read More
WeChat Now Lets Users Shop on JD.com With Just a Few Clicks
Ahead of JD.com's 618 Sales Festival, WeChat has launched a new shopping function that lets people shop on JD.com with just a few taps. Read More
WeChat Uses Mini-Programs to Enter Livestream Shopping Arena
Livestream shopping is a growing trend in China, and one that Tencent has been slow to embrace. Can it catch up through WeChat mini-programs? Read More
Givenchy WeChat Store Launches
The French luxury powerhouse Givenchy has tapped into the selling power of WeChat by establishing an online boutique store on May 15. Read More
How Luxury Players Can Remain Prestigious on WeChat
Social commerce is a big trend in China, but how well does it work for luxury brands? Read More
Chinese Whispers: Moments Ads, Chanel’s Pop-up Arcade, and Tech-sponsored Fashion
In this edition of Headline From China, we present news about the luxury market from local Chinese media from April 9-13, 2018. Read More
Moncler CEO Remo Ruffini on Developing A WeChat-Driven Strategy in China
Eyeing 2022 Beijing Olympics, Moncler's CEO Remo Ruffini shared with us his holistic view of developing an effective strategy for China. Read More
