wechat data
Farfetch CEO José Neves on the Chinese Partners Catapulting Them Ahead
José Neves, founder and CEO of Farfetch, told us about the company's grand ambitions for China at the WWD's Men's Wear Summit this week. Read More
3 Tips from a Tod’s KOL Collaboration That Proved a Huge Hit with China’s ‘Bagfans’
The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More
3 Tips from Roger Vivier’s Nifty 7-Day WeChat Campaign
Here's a look at a recent successful WeChat campaign by French accessories designer Roger Vivier and what brands can learn from it. Read More
WeChat Data Report Reveals Unreliable Nature of Chinese Tourism Data
WeChat's new data on Chinese travel is so inaccurate that it prompts the question if any data on Chinese tourism can be trusted. If WeChat can't, who can? Read More
