WeChat CRM
The Hidden Power of WeChat Social CRM: What You Need To Know
Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More
Farfetch VP Talks China Ahead of Luxury Symposium
Farfetch Greater China VP of Commercial shares his thoughts on the latest consumer trends and how Farfetch is growing in China to help brands. Read More
MCM WeChat Campaign: How To Create a Pop-Up Shop That Works
Here is how German luxury brand MCM created a hyper-targeted WeChat pop-up campaign that has a long-lasting impact with Chinese consumers. Read More
The 5 Best Luxury Selling Tactics for WeChat’s Mini-programs
As use of WeChat's mini-program continues to boom, here are five golden rules for luxury brands looking to take advantage of the application. Read More
Chopard Tops Word of Mouth Index for Luxury Watches in China
Chinese consumers make up the biggest portion of visitors to luxury watch brands' global online stores, but poor website optimization and a lack of connections to retail stores in China… Read More
5 Chinese New Year Resolutions for Luxury Brands on WeChat
Four experts lay out the WeChat goals luxury brands should be prioritizing in the Year of the Dog. Read More
8 Great Luxury WeChat Campaigns to Cash-in on Singles Day Shopping Craze
Here are eight Singles Day WeChat campaigns conducted by luxury fashion brands in China that have caught Jing Daily's attention. Read More
Ralph Lauren Turns to Online Commerce to Sell High-priced Items in China
Ralph Lauren has developed a sophisticated digital and influencer marketing strategy to revamp its luxury business in China. Read More
WeChat is Rumored to Make Subscription Feed More News-Style
WeChat is reportedly restructuring the subscription feed in news-style, which is a change that is set to facilitate brands' content marketing efforts. Read More
How Estée Lauder Is Making Its Global Brand Locally Relevant in China
Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region. Read More
