WeChat casestudy
Like A Swiss Watch: Roger Dubuis’ Savvy Storytelling on WeChat
Here is what luxury brands can learn from Swiss Watchmaker Roger Dubuis, on how to launch a decent product campaign on China's WeChat. Read MoreThe Top 6 Misconceptions Luxury Brands Have About WeChat
Here are the top misconceptions that luxury brands have about WeChat as relayed to us by several industry experts who help brands with their WeChat strategies. Read More3 Tips from Roger Dubuis and Pirelli’s Race-Themed E-Commerce Campaign
The 'Race Against Time' WeChat campaign by Roger Dubuis and Pirelli featured an exclusive watch made of Pirelli tires and lasted an auspicious 8,888 minutes. Read More