wechat campaign

To celebrate the latest AW19 collection, and as part of Tmall's Super Brand Day initiative, MCM built a playground in Shanghai. Read More

Estée Lauder's new lipstick campaign leveraged women’s admiration for young male celebrities but made a mistake to try driving sales on Tmall from WeChat. Read More

Read about how this gamification campaign by French luxury cosmetics brand Guerlain exemplifies the art of audience engagement. Read More

Halloween, the U.S. holiday, is gaining a following among China’s younger generation and some luxury brands have taken action. Read More

We interviewed three experts in the UGC field who provide suggestions on how brands can take advantage of the growing desire of Chinese consumers to share content. Read More

Chinese luxury consumers are in a good position to embrace the idea of sustainability if brands can move smartly to deal with their misconceptions. Read More

Here is what you need to know about the alleged VPN ban in China, and how it could have an impact on the luxury brands in China. Read More

China had an eight-day Golden Week holiday this year, which, for luxury brands, represents a key opportunity to capture the attention of Chinese travelers. Read More

Here are the top misconceptions that luxury brands have about WeChat as relayed to us by several industry experts who help brands with their WeChat strategies. Read More

With Chinese Valentine's Day only a couple of weeks away, several luxury brands are doing campaigns and making exclusive offers on WeChat. Read More