wechat campaign
MCM’s Immersive Pop-up Playground Lands in Shanghai
To celebrate the latest AW19 collection, and as part of Tmall's Super Brand Day initiative, MCM built a playground in Shanghai. Read More
Hua Chenyu Thinks You Should Wear Red Estée Lauder Lipstick to His Concert
Estée Lauder's new lipstick campaign leveraged women’s admiration for young male celebrities but made a mistake to try driving sales on Tmall from WeChat. Read More
How Guerlain Exemplifies the Art of Audience Engagement
Read about how this gamification campaign by French luxury cosmetics brand Guerlain exemplifies the art of audience engagement. Read More
Here’s How Marketers Do Halloween in China
Halloween, the U.S. holiday, is gaining a following among China’s younger generation and some luxury brands have taken action. Read More
How Luxury Brands Can Unlock the Power of User-Generated Content
We interviewed three experts in the UGC field who provide suggestions on how brands can take advantage of the growing desire of Chinese consumers to share content. Read More
Can Kering Lead the Way for Eco-Friendly Shopping Among Chinese Luxury Consumers?
Chinese luxury consumers are in a good position to embrace the idea of sustainability if brands can move smartly to deal with their misconceptions. Read More
What The Alleged VPN Ban Could Mean for Luxury Brands in China
Here is what you need to know about the alleged VPN ban in China, and how it could have an impact on the luxury brands in China. Read More
These WeChat Campaigns Won Over Chinese Luxury Tourists During China’s ‘Super’ Golden Week
China had an eight-day Golden Week holiday this year, which, for luxury brands, represents a key opportunity to capture the attention of Chinese travelers. Read More
The Top 6 Misconceptions Luxury Brands Have About WeChat
Here are the top misconceptions that luxury brands have about WeChat as relayed to us by several industry experts who help brands with their WeChat strategies. Read More
Luxury Brands Celebrate Chinese Valentine’s Day, WeChat Style
With Chinese Valentine's Day only a couple of weeks away, several luxury brands are doing campaigns and making exclusive offers on WeChat. Read More
