• Follow Us
  • WeChat QR Code for Jing Daily
  • Advertise
  • About
  • Events
Jing Daily
  • Jing Meta
  • Reports
  • Market Analysis
    • NFT
    • Fashion
    • Beauty
    • Retail
    • Content Commerce
  • Consumer Insights
    • Gen-Z
    • Millennial
    • HNWI
    • Research
  • Industry Profiles
    • CEOs
    • Influencers
    • Companies
    • Creatives
Tag

wechat campaign

  • MCM’s Immersive Pop-up Playground Lands in Shanghai

    Ruonan Zheng  |   Share
    To celebrate the latest AW19 collection, and as part of Tmall's Super Brand Day initiative, MCM built a playground in Shanghai. Read More
  • Companies

    Hua Chenyu Thinks You Should Wear Red Estée Lauder Lipstick to His Concert

    Lauren Hallanan  |   Share
    Estée Lauder's new lipstick campaign leveraged women’s admiration for young male celebrities but made a mistake to try driving sales on Tmall from WeChat. Read More
  • Companies

    How Guerlain Exemplifies the Art of Audience Engagement

    Ruonan Zheng  |   Share
    Read about how this gamification campaign by French luxury cosmetics brand Guerlain exemplifies the art of audience engagement. Read More
  • Marketing

    Here’s How Marketers Do Halloween in China

    Jessica Rapp  |   Share
    Halloween, the U.S. holiday, is gaining a following among China’s younger generation and some luxury brands have taken action. Read More
  • Marketing

    How Luxury Brands Can Unlock the Power of User-Generated Content

    Ruonan Zheng  |   Share
    We interviewed three experts in the UGC field who provide suggestions on how brands can take advantage of the growing desire of Chinese consumers to share content. Read More
  • Can Kering Lead the Way for Eco-Friendly Shopping Among Chinese Luxury Consumers?

    Yiling Pan  |   Share
    Chinese luxury consumers are in a good position to embrace the idea of sustainability if brands can move smartly to deal with their misconceptions. Read More
  • Policy

    What The Alleged VPN Ban Could Mean for Luxury Brands in China

    Angelina Xu  |   Share
    Here is what you need to know about the alleged VPN ban in China, and how it could have an impact on the luxury brands in China. Read More
  • Companies

    These WeChat Campaigns Won Over Chinese Luxury Tourists During China’s ‘Super’ Golden Week

    Ruonan Zheng  |   Share
    China had an eight-day Golden Week holiday this year, which, for luxury brands, represents a key opportunity to capture the attention of Chinese travelers. Read More
  • Marketing

    The Top 6 Misconceptions Luxury Brands Have About WeChat

    Ruonan Zheng  |   Share
    Here are the top misconceptions that luxury brands have about WeChat as relayed to us by several industry experts who help brands with their WeChat strategies. Read More
  • Luxury Brands Celebrate Chinese Valentine’s Day, WeChat Style

    Ruonan Zheng  |   Share
    With Chinese Valentine's Day only a couple of weeks away, several luxury brands are doing campaigns and making exclusive offers on WeChat. Read More
12NEXT

Stay smart with our daily China brief

Get insights, analysis, and breaking news from our on-the-ground reporters.

Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/06/2023

Index LevelDaily Change% Change
279.05-$7.68-2.68%
LVMHKeringRichemont
-$4.46-$2.59-$0.33
View Index

Mark It Down

Your source for webinars to podcasts to global industry events. Our Event Calendar has you covered.
View More Events

Trending On Jing

Our most popular articles you may have missed
Fashion
Tiffany’s First Footwear Collaboration With Nike Sees Lukewarm Reception In China
Market Analysis
Revenge Travel And Spending: Chinese New Year Domestic Tourism Generates Over $55 Billion In Revenue
Companies
When It Comes To Playboy In China, Sex Doesn’t Sell — The Bunny Logo Does
Art & Design
How Luxury Brands Are Reviving Chinese Artisanal Traditions For Contemporary Tastes
Jing Meta
Porsche’s NFT Crash: A Warning On FOMO And Digital Asset Pitfalls
Beauty
China Beauty Collaboration Trends During CNY. Which Brands Did It Best?
Jing Daily

© 2023 Herlar, LLC. All rights reserved. Jing Daily® is a registered U.S. trademark of Herlar, LLC.

  • About Us
  • About
  • Jobs
  • Team
  • In the Press
  • Write for Us
  • Contact Us
  • Advertise
  • News
  • Financial Reporting
  • Market Analysis
  • Consumer Insights
  • Industry Profiles
  • Reports
  • Events
  • Jing Group
  • Jing Culture & Crypto
  • China Film Insider
  • Jing Collabs and Drops
  • Policies
  • Terms of Use
  • Privacy Policy
  • Follow Jing Daily
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • WeChat
    WeChat QR Code for Jing Daily
  • RSS
  • News
  • Financial Reporting
  • Market Analysis
  • Consumer Insights
  • Industry Profiles
  • China Luxury Index
  • Reports
  • Events
  • About Us
  • About
  • Jobs
  • Team
  • In the Press
  • Write for Us
  • Contact Us
  • Advertise
  • Follow Jing Daily
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • RSS
  • Jing Daily on WeChat
  • WeChat QR Code for Jing Daily
Newsletter Logo

Your China Cheat Sheet

Sign up for our daily newsletter to unpack the business of luxury in China. Gain insights, analysis, and breaking news from our on-the-ground reporters.

Close
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.