wechat campaign roundup

Marketing
8 Great Luxury WeChat Campaigns to Cash-in on Singles Day Shopping Craze
Yiling Pan | Share
Here are eight Singles Day WeChat campaigns conducted by luxury fashion brands in China that have caught Jing Daily's attention. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week
Ruonan Zheng | Share
We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and level of engagement. Read More
The Top 3 Luxury Fashion Campaigns on WeChat Last Week
Ruonan Zheng | Share
The editors of Jing Daily choose their top 3 favorite articles on WeChat last week, which include campaigns from Tod's, Valentino and Gucci. Read More
10 Great Luxury WeChat Campaigns for Father’s Day in China
Yiling Pan | Share
Among the many Father's Day WeChat campaigns by luxury brands for Chinese consumers, here are the ones we liked the best. Read More
Marketing
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Yiling Pan | Share
Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More

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8 Great Luxury WeChat Campaigns to Cash-in on Singles Day Shopping Craze