wechat brand zone
Major WeChat Trends Brands Can’t Ignore in 2019
As luxury brands continue and update their WeChat strategies in the new year, how can they ensure their advertising budgets are used effectively? We interviewed several experts to find out. Read More
How Louis Vuitton Upped Its Digital Game in China
From an omni-channel experience to experimenting with Artificial Intelligence, luxury powerhouse LV is upping its digital strategies. Read More
Gucci? Montblanc? What Luxury House is Winning China’s Digital Game?
Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More
WeChat Edges Closer to Internet Dominance with Launch of ‘WeChatpedia’
Launch of new WePage function for brands (dubbed 'WeChatpedia') takes the mega-app one step closer to a technology takeover in China. Read More
3 Ways to Optimize Your Brand’s WeChat SEO
As social search engines like WeChat strive for relevancy, they can achieve a powerful marketing effect for luxury brands. Read More
WeChat Opens its Closed Ecosystem for Brands
A new feature called “brand zone” allows brands to sell directly to users even if they aren’t followers. Luxury brands are approaching the new function in different ways. Read More
