wechat advertising
Hour-Long Livestreaming Event Sets New Beauty Sales Record for DFS
Leading travel retailer DFS launched its first in-store livestreaming event for customers this week with outstanding results. Read More
A Comprehensive Guide to External Links on WeChat
One of the biggest headaches for brands and marketers using WeChat are the complicated rules and often unclear rules about external links. This article summarizes the main restrictions and suggests alternatives. Read More
Should Luxury Brands Be Excited About Tencent’s Advertising Claims?
Tencent’s ad chief says it’s planning to grow its social advertising business to better target consumers on Moments, but one marketing expert says high-end brands are better off with a more “artisanal” approach. Read More
Luxury Brands Are Beginning to Embrace WeChat’s New Multimedia Moments Ads
Chanel, Miu Miu, and YSL are among the brands trying out WeChat's upgraded Moments advertising platform, which provides luxury labels with a new toolkit for marketing to Chinese consumers. Read More
