wechat ads
How Much Money Do Influencers Earn in China vs. Elsewhere?
Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More
3 Tips from a Tod’s KOL Collaboration That Proved a Huge Hit with China’s ‘Bagfans’
The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More
3 Tips from Roger Vivier’s Nifty 7-Day WeChat Campaign
Here's a look at a recent successful WeChat campaign by French accessories designer Roger Vivier and what brands can learn from it. Read More
Luxury Brands Are Beginning to Embrace WeChat’s New Multimedia Moments Ads
Chanel, Miu Miu, and YSL are among the brands trying out WeChat's upgraded Moments advertising platform, which provides luxury labels with a new toolkit for marketing to Chinese consumers. Read More
