wanghong
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Why This NYC-Based Label Uses Fashion to Promote Social Change
Viewing fashion as a platform for discussion, these two Chinese designers tackle a new social issue with each collection. Read More
The Latest Enemy of Brands in China? Fake Followers
Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More
Do Netizens-next-door Make Good Luxury Ambassadors?
Chinese online influencers, aka wang hong, are playing a growing role in luxury marketing, but are they really such a good fit? Read More
Top Web Celebrity Zhang Dayi Reveals the Key to Her Business Success
In an interview with WWD, the top online seller Zhang Dayi reveals some of the secrets of her business success, which brands and KOLs could learn from. Read More
The Ugly Truth Behind China’s Live-Streaming Celebrity Mills
Becoming a popular live-streaming host entails working for low wages in poor conditions and often staying with viewers until daybreak. Read More
