Wang Yibo
Burberry & Nike Next to Face China Backlash
Luxury brand shares are tumbling, and droves of Chinese ambassadors are breaking contracts with fashion brands as the cotton crisis wears on. Read MoreSwarovski’s Brand Refresh: China-Facing or China-Inspired?
The bold, colorful nature of the Swarovski refresh will appeal to China's Gen Z consumers — and what work for them proves to work globally. Read MoreIs China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read MoreCan Burberry Hit The Spot To Celebrate The Year Of Ox?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Shu Uemura, and Nike. Read MoreHow Max Mara Builds Hero Products Via Omnichannel Marketing
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Max Mara to Chanel and beyond. Read MoreIs Celebrity Endorsement Enough For Brands To Elevate Their China Approach?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lanvin, Blank Me, and Swarovski. Read MoreHow C-beauty Brands Tapped Ethnic Culture To Resonate With Local Shoppers
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from Huaxizi, HomeFacial Pro, and Burberry. Read MoreThe Importance of China’s Gen Z Men in Pearl Earrings
Sporting feminine-looking jewelry has become more than a passing trend for Chinese Gen Z men, who are mirroring “Fresh Young Meat” oppulent fashion styles. Read MoreThe R3 February List: The Rise of the Chinese Celebrities Fighting COVID-19
Despite some initial controversy, the top-ranked celebrity Han Hong built a positive public image with her charity foundation by acting quickly in response to COVID-19. Read MoreThe Dark Side of China’s Idol Economies
For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More