Wang Yibo
From Jackson Wang, To Wang Yibo: How K-Pop’s Chinese Stars Become China’s Favorite Brand Ambassadors
Over the years, ethnic Chinese K-pop stars have found a second wind for their careers in their home market, China. What accounts for their meteoric rise? Read MoreIs Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read MoreGen Z is the New Target For Hard Luxury in China
Whereas luxury was once about exclusivity and communicating wealth and status through the object itself, young luxury consumers are eager to share. Read MoreCan Fashion Brands Find Their Groove in China’s Street Dance Scene?
China’s biggest dance show, Street Dance of China, is winning more fans in its fourth season. Could this become luxury fashion’s new battleground? Read MoreChina Bans Effeminate Men and Abnormal Esthetics From TV
China’s male idols are on the chopping block once again as authorities ban “sissy men” on TV. What will brands do with their pretty ambassadors? Read MoreForget Gender-Neutral Fashion. Chinese Men Want Women’s Clothes
Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity? Read MoreAnta Versus Adidas: Will the Chinese Sportswear Brand Win?
Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands? Read MoreIs Off-White’s Popularity Cooling Down?
Once called the “hottest brand on the planet,” Off-White has fallen in popularity over recent years. Can a push into China rekindle its coolness? Read MoreHow Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read MoreIs China Ready for Men in Skirts?
In response to a boy wearing a skirt to school, men in China are posting images of themselves in skirts as the hashtag #canmaleswearskirts goes viral. Read More