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Why Luxury’s Hidden Value Drivers Matter to Brands
People want luxury products because they crave social status, right? Actually, there are other, hidden reasons that are just as important to consumers. Read More
What Luxury Brands Can Learn from Starbucks About Voice-Assist
Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More
3 Ways VR Can Transform Luxury Retailing in China
The Chinese government's recent support of VR technology has spurred initiatives by leading tech companies for its development in the retail space. Read More
Porsche Reports Record Sales as Chinese Demand Soars
The German luxury automaker's deliveries to China in the first six months of 2017 increased 18 percent compared to the same period the year before. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Coach, Bentley, Volkswagen, Tesla, and M.A.C. Read More
These Are The Women Making Waves In China’s Luxury Marketing Industry
Luxury looms large in Ad Age's new "Women to Watch" list honoring China's top female marketing professionals. Read More
Louis Vuitton Luggage And Gucci Sunglasses Top Chinese Globetrotters’ Most Desired Travel Items
A new survey by TripAdvisor asks the world's highest-spending group of tourists which brands they want to take with them while jet-setting across the world. Read More
Why Were Alibaba And Nikon CCTV’s Yearly ‘Consumer Rights’ Targets?
The Chinese e-tailer and Japanese camera company were this year's unlucky Consumer Rights Day victims, and there could have been several reasons they were chosen. Read More
Is Mercedes CCTV’s Target For Annual Foreign Brand Attack?
On Consumer Rights Day, Mercedes and foreign carmakers are choice picks for CCTV's annual public shaming show. Read More
Luxury Auto Dealers Woo China’s Wealthy Women With Gifts And Manicures
As more affluent Chinese women move into the driver's seat, auto dealers and makers are adopting some amusing female-specific marketing methods. Read More
