Viya
China Can’t Buy Enough Beauty Gadgets
The beauty segment has traditionally performed well for luxury houses, but the pandemic has changed the way brands must approach their beauty consumers. Read More
Why Livestreaming May Not Be For Every Luxury Brand
E-commerce livestreaming has attracted enormous buzz for its potential to drive sales in the current environment as well as in the post-coronavirus future. Read More
Can Top Livestreamers Austin Li & Viya Pitch Indy Chinese Designers?
Well-known livestreamers Austin Li and Viya have millions of followers and huge online clout. Now they’re trying to help Chinese independent designers. Read More
Learnings from Shanghai Fashion Week
As Shanghai Fashion Week closes, Jing Daily analyzes the green insights it offers into the long-term future prospects of China’s fashion industry. Read More
Springtime In Shanghai
The latest edition of the Jing Daily Fashion Week Score heads to Shanghai Fashion Week, where the entire industry celebrated “Blooms Of Spring.” Read More
When China’s KOLs Become Brands
Many of China’s KOLs have massive channels to amplify their voices. Jing Daily analyzes how four livestreamers are extending their brand. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
China Cancels H&M
From netizens to companies like Taobao and Huawei, China is canceling fast-fashion giant H&M for ceasing its cotton supplies from the country. Read More
E-Commerce Livestreaming Hits the Global Mainstream
Livestreaming has become big business in China in recent years, as platforms and brands alike have seized the opportunity to reach consumers and nudge them along the path to seamless… Read More
The Luxury Brand Playbook for 2021: Copying What Works in China
The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read More
