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Viya

  • Beauty

    China Can’t Buy Enough Beauty Gadgets

    Adina-Laura Achim  |   Share
    The beauty segment has traditionally performed well for luxury houses, but the pandemic has changed the way brands must approach their beauty consumers. Read More
  • Content Commerce

    Why Livestreaming May Not Be For Every Luxury Brand

    Avery Booker  |   Share
    E-commerce livestreaming has attracted enormous buzz for its potential to drive sales in the current environment as well as in the post-coronavirus future. Read More
  • Fashion

    Can Top Livestreamers Austin Li & Viya Pitch Indy Chinese Designers?

    Emma Li and Christina Yao  |   Share
    Well-known livestreamers Austin Li and Viya have millions of followers and huge online clout. Now they’re trying to help Chinese independent designers. Read More
  • Fashion

    Learnings from Shanghai Fashion Week

    Gemma A. Williams  |   Share
    As Shanghai Fashion Week closes, Jing Daily analyzes the green insights it offers into the long-term future prospects of China’s fashion industry. Read More
  • Fashion

    Springtime In Shanghai

    Jing Daily  |   Share
    The latest edition of the Jing Daily Fashion Week Score heads to Shanghai Fashion Week, where the entire industry celebrated “Blooms Of Spring.” Read More
  • Influencers

    When China’s KOLs Become Brands

    Gemma A. Williams  |   Share
    Many of China’s KOLs have massive channels to amplify their voices. Jing Daily analyzes how four livestreamers are extending their brand. Read More
  • Content Commerce

    What the World Needs to Learn From Chinese Content Commerce: Part Two

    Avery Booker  |   Share
    In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
  • News

    China Cancels H&M

    Gemma A. Williams  |   Share
    From netizens to companies like Taobao and Huawei, China is canceling fast-fashion giant H&M for ceasing its cotton supplies from the country. Read More
  • Content Commerce

    E-Commerce Livestreaming Hits the Global Mainstream

    Avery Booker  |   Share
    Livestreaming has become big business in China in recent years, as platforms and brands alike have seized the opportunity to reach consumers and nudge them along the path to seamless… Read More
  • Market Analysis

    The Luxury Brand Playbook for 2021: Copying What Works in China

    Avery Booker  |   Share
    The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read More
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See the future of marketing with the Jing Daily Content Commerce Edition

Our twice-weekly newsletter covers the latest developments from China and around the world on how brands use content to drive revenue.

Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/01/2022

Index LevelDaily Change% Change
226.46-$0.74-0.33%
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