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Viya

  • Influencers

    The Instability Of China’s Top Livestreamers Could Be A Blessing In Disguise

    Kim Leitzes  |   Share
    Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. Could this actually be good for labels? Read More
  • Marketing

    5 Things Every China Marketer Wishes Global HQ Understood

    Kim Leitzes  |   Share
    Alongside dated preconceptions, the pandemic has hiked marketing costs in China. With the barriers to entry increasing, here's what global HQ needs to know. Read More
  • Content Commerce

    The Logic of Livestreaming in China Is Changing: What Does It Mean for Luxury?

    Avery Booker  |   Share
    Despite the clear opportunity for brands to leverage livestreaming e-commerce, the nature of the format is changing rapidly Read More
  • Companies

    What is New Oriental And Can It Crack China’s Beauty Livestream Industry?

    Wenzhuo Wu  |   Share
    Oriental Select, New Oriental’s livestream ecommerce arm, has gone viral in China for its educational content. But can it now succeed at selling beauty? Read More
  • Market Analysis

    Does Decentralized Commerce Have a Future in China?

    Avery Booker  |   Share
    China’s Web3 environment is shaping up to be a very unique place, meaning its application for e-commerce is likely to differ from that in western countries.  Read More
  • Influencers

    Will Viya’s $210 Million Tax Fine Rattle China’s Livestreaming Industry?

    Wenzhuo Wu  |   Share
    Viya, China’s “queen of livestreaming,” has been fined $210.2 million for tax evasion. But what does that mean for China’s once-booming livestream economy? Read More
  • Content Commerce

    With First Travel-Focused Double Eleven Gala, Fliggy Shakes Up Singles’ Day

    Zihao Liu  |   Share
    This year's Double Eleven e-commerce festival saw tourism, an industry hard-hit by the COVID pandemic, become a noticeable presence. Read More
  • Influencers

    How Viya & Austin Li Won Singles’ Day

    Adina-Laura Achim  |   Share
    The big winners of this year’s Singles’ Day in China were its livestreamers. But can they also help luxury brands? Read More
  • Fashion

    Masha Ma’s Local Playbook Pays Off

    Gemma A. Williams  |   Share
    Following the roll-out of four new stores across Tier-1 cities in September, the local girl has opened Shanghai Fashion Week — a first for an independent designer. Read More
  • Beauty

    K-Beauty Gets an Expensive Makeover

    Lisa Nan  |   Share
    While affordable K-beauty is losing Chinese consumer affection, its counterpart — premium Korean skincare — is riding high in the market. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/03/2023

Index LevelDaily Change% Change
286.73-$0.68-0.24%
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