Viya
Masha Ma’s Local Playbook Pays Off
Following the roll-out of four new stores across Tier-1 cities in September, the local girl has opened Shanghai Fashion Week — a first for an independent designer. Read More
K-Beauty Gets an Expensive Makeover
While affordable K-beauty is losing Chinese consumer affection, its counterpart — premium Korean skincare — is riding high in the market. Read More
4 Key Takeaways From the Jing Daily x Wunderman Thompson Report – Transcendent Retail: APAC
The past 18 months have witnessed an evaporation of the borders separating markets and media, accelerating retail’s march towards digitalization. Read More
China Can’t Buy Enough Beauty Gadgets
The beauty segment has traditionally performed well for luxury houses, but the pandemic has changed the way brands must approach their beauty consumers. Read More
Why Livestreaming May Not Be For Every Luxury Brand
E-commerce livestreaming has attracted enormous buzz for its potential to drive sales in the current environment as well as in the post-coronavirus future. Read More
Can Top Livestreamers Austin Li & Viya Pitch Indy Chinese Designers?
Well-known livestreamers Austin Li and Viya have millions of followers and huge online clout. Now they’re trying to help Chinese independent designers. Read More
Learnings from Shanghai Fashion Week
As Shanghai Fashion Week closes, Jing Daily analyzes the green insights it offers into the long-term future prospects of China’s fashion industry. Read More
Springtime In Shanghai
The latest edition of the Jing Daily Fashion Week Score heads to Shanghai Fashion Week, where the entire industry celebrated “Blooms Of Spring.” Read More
When China’s KOLs Become Brands
Many of China’s KOLs have massive channels to amplify their voices. Jing Daily analyzes how four livestreamers are extending their brand. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
