Vivo
‘Solar Terms’ Marketing: A New Cultural Driver For Chinese Beauty Brands
Once a guide for farming, the ancient Chinese calendar is being revived by beauty brands to engage younger consumers enamored with traditional culture. Read More
Vivo, Wanda, And Other Chinese Brands Score Big At FIFA World Cup Qatar 2022
Even without a qualifying team, China is not out of the game. Here’s how local businesses and fans are showing their soccer love during the FIFA World Cup. Read More
Xiaomi Partners With Daniel Arsham And Samsung With Margiela. Why Are Phone Brands Joining The Collaboration Craze?
Mobile smartphone companies are partnering up with luxury brands and artists to release ever more attractive offerings for China’s youth. Who does it best? Read More
Why Elderly Content Is Trending in China
For this year’s Double Ninth Festival on October 14, a clear trend had many brands showcasing how their products could directly benefit aging consumers. Read More
2020 Trends in Content and Commerce Integration in China
Key trends from 2019 such as short video, e-commerce livestreaming, brand collaborations, and offline experiences show no sign of abating. Read More
Editor-in-Chief and CEO of Elle China Steps Down & More
Chinese media confirmed that the Editor-in-Chief and CEO of Elle China, Xiao Xie, will step down after a 14-year career with Elle. Read More
As Chinese Preferences Shift, A Wakeup Call Awaits Luxury Brands
Chinese consumers are increasingly buying homegrown products. To combat this, Western brands need to adopt these best practices to flourish in China. Read More
