virtual influencers
To KOL Or Not To KOL In China
Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today? Read More
Are Virtual Influencers the Future of Luxury Retail?
It’s too early to acknowledge the success of virtual influencers, but at the very least they will pressure real influencers to offer better quality content. Read More
Can Virtual Influencers Make Luxury Brands’ Dreams Come True?
Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More
Can Luxury Brands Tap into China’s ‘Virtual Avatar’ Fever?
What if the thousands of fans of these luxury labels could all become virtual influencers for them? Thanks to a hugely popular new 3D avatar app called Zepeto, that kind… Read More
Are Virtual Influencers Coming to China’s Luxury Market?
Virtual influencers are becoming much more attractive to luxury brands as bad boys--and girls--increasingly misbehave, denting the brand’s image. Read More
