virtual influencers
How Jay Chou, Blackpink, Roc Nation are using Web3 to orchestrate a new era of fan engagement
As the music industry dives deeper into Web3, what can the West learn from Asia’s approach to the online landscape, and vice versa? Read More
From Hermès To Bored Ape Yacht Club: The Problem With Protecting Brand IPs In Web3
Web3’s legal gray area is allowing numerous counterfeiting and trademark misconducts to slip through the cracks. What can brands do to protect themselves? Read More
How Western Brands Can Master The Chinaverse
As China storms ahead with its metaverse expansion, Jing Daily explores how Western brands can master the country's booming virtual market. Read More
H. Moser & Cie.’s Virtual Ecosystem, Dolce & Gabbana’s NFT Teddy Bears And More: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
Virtual Influencers Are The New Faces Of Luxury Campaigns In Asia
Jing Daily takes a look at the humanoids making moves across Asia’s luxury landscape. Here’s who to keep on your radar for 2023. Read More
Virtual Insanity, Not: Why Looking at NFTs, Gaming and the Metaverse Makes Sense for Luxury
NFTs? Skins? CryptoPunks? You’re already fed up with it all? You think it’s just noise? For luxury, it’s more exciting than you think. Read More
To KOL Or Not To KOL In China
Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today? Read More
Are Virtual Influencers the Future of Luxury Retail?
It’s too early to acknowledge the success of virtual influencers, but at the very least they will pressure real influencers to offer better quality content. Read More
Can Virtual Influencers Make Luxury Brands’ Dreams Come True?
Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More
Can Luxury Brands Tap into China’s ‘Virtual Avatar’ Fever?
What if the thousands of fans of these luxury labels could all become virtual influencers for them? Thanks to a hugely popular new 3D avatar app called Zepeto, that kind… Read More
