virtual idols
Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi
Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them? Read More
Does Swapping Celebrities Damage Your Brand?
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Read More
What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
With Shoppers Unable to Travel, Burberry Brings the (Virtual) Store to Them
The virtual replica of Burberry's Ginza flagship in Tokyo gives fans of the label a chance to digitally browse and buy the company’s spring 2021 collection. Read More
These Global Brands Are Conquering The Virtual World
In today’s post-pandemic reality, the virtual realm offers limitless and safe ways for luxury houses to connect with consumers in China and beyond. Read More
Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri
By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
Lingerie Brand Neiwai Takes Bold Stance On Body Diversity
On March 1, Chinese lifestyle brand Neiwai launched the second installment of its NO BODY IS NOBODY project, celebrating female body diversity. Read More
Givenchy’s New China Ambassadors Have Work to Do
Can Givenchy’s two new China ambassadors, Fan Chengcheng and Ouyang Nana, help it return to the highs under its previous designer Riccardo Tisci? Read More
How Burberry Connects To China’s Gen-Z Consumers Via Emerging Artists?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Peacebird, and Gucci. Read More
3 Tech Startups That Can Revive Your Luxury Fashion Brand Post-COVID-19
In addition to going “phygital,” brands should look at how tech including artificial intelligence and 3D scanning can power their future fashion shows. Read More
