virtual idols
Virtual Influencers Are The New Faces Of Luxury Campaigns In Asia
Jing Daily takes a look at the humanoids making moves across Asia’s luxury landscape. Here’s who to keep on your radar for 2023. Read More
This Year, Fashion Gamified. But What Were The Best Luxury Fashion Gaming Collabs Of 2022?
Luxury fashion and gaming collaborations made headlines across 2022. From Ralph Lauren x Fortnite to Dior x Gran Turismo 7, which brand scored the highest? Read More
Givenchy x (b).STROY, Balmain’s ‘Need For Speed’ Wearables, And More: Web3 Drops Of The Week
Collaborations are key to standing out in the metaverse. Here's a roundup of this week’s hottest Web3 activations, taken from our Jing Meta newsletter. Read More
How Alibaba Tapped The Chinaverse For Double 11
With over 21 million products showcased and 290,000 brands participating, China’s Double 11 season was back — but this time with a Web3 makeover. Read More
How Asia’s Idols Became A Gateway To The Metaverse
As the metaverse takes over Asia, idols across the continent are jumping onto the trend. But what can fans gain from their heroes entering the online terrain? Read More
Balabala Introduces Virtual Child Ambassador Gu Yu
Leading Chinese childrenswear brand Balabala introduces virtual child ambassador Gu Yu. Will this shape the future of consumer-brand interactions? Read More
China Marketing Picks: Loewe’s 520 Brand Film, Seesaw’s Self-Collab, Calvin Klein’s Virtual Idols
A selection of recent China marketing efforts by LVMH-owned Spanish brand Loewe, specialty coffee pioneer Seesaw Coffee, and Calvin Klein. Read More
How Luxury Brands Can Enter China’s Crypto-Forbidden Metaverse
NFTs might be illegal in China, but there are a plethora of options for luxury brands entering the Chinese metaverse. Read More
Will China’s Attempts to Rein in Celebrity Culture Affect Global Luxury?
China has cracked down on the excesses and debauchery of celebrity culture. But will this clampdown affect luxury retailers’ bottom lines? Read More
China’s Beauty Cheat Sheet for 2022
Take advantage of this must-read playbook for China’s ever-evolving beauty arena and start your 2022 off on the right foot. Read More
