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Tag

virtual idols

  • Content Commerce

    What the World Needs to Learn From Chinese Content Commerce: Part Four

    Avery Booker  |   Share
    As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
  • Content Commerce

    With Shoppers Unable to Travel, Burberry Brings the (Virtual) Store to Them

    Avery Booker  |   Share
    The virtual replica of Burberry's Ginza flagship in Tokyo gives fans of the label a chance to digitally browse and buy the company’s spring 2021 collection. Read More
  • Tech

    These Global Brands Are Conquering The Virtual World

    Adina-Laura Achim  |   Share
    In today’s post-pandemic reality, the virtual realm offers limitless and safe ways for luxury houses to connect with consumers in China and beyond. Read More
  • Fashion

    Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri 

    Wenzhuo Wu  |   Share
    By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
  • Fashion

    Lingerie Brand Neiwai Takes Bold Stance On Body Diversity

    Wenzhuo Wu  |   Share
    On March 1, Chinese lifestyle brand Neiwai launched the second installment of its NO BODY IS NOBODY project, celebrating female body diversity. Read More
  • Fashion

    Givenchy’s New China Ambassadors Have Work to Do

    Gemma A. Williams  |   Share
    Can Givenchy’s two new China ambassadors, Fan Chengcheng and Ouyang Nana, help it return to the highs under its previous designer Riccardo Tisci? Read More
  • Fashion

    How Burberry Connects To China’s Gen-Z Consumers Via Emerging Artists?

    Wenzhuo Wu  |   Share
    Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Peacebird, and Gucci. Read More
  • 3 Tech Startups That Can Revive Your Luxury Fashion Brand Post-COVID-19

    Yaling Jiang  |   Share
    In addition to going “phygital,” brands should look at how tech including artificial intelligence and 3D scanning can power their future fashion shows. Read More
  • Will Dolce & Gabbana Ever Redeem Itself in China?

    Yaling Jiang  |   Share
    Will Dolce & Gabbana ever redeem itself in China? It doesn’t just depend on the fashion world; the entire society must forgive the brand. Read More
  • Has Livestream Selling Peaked in China?

    Wenzhuo Wu  |   Share
    The total turnover and gross merchandise value of the top Chinese livestreamers plunged in July. What’s it mean for the future of livestream selling? Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 04/13/2021

Index LevelDaily Change% Change
324.05+$0.500.15%
LVMHKeringRichemont
+$6.86+$2.55+$0.26
View Index

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