virtual idols
China Marketing Picks: Loewe’s 520 Brand Film, Seesaw’s Self-Collab, Calvin Klein’s Virtual Idols
A selection of recent China marketing efforts by LVMH-owned Spanish brand Loewe, specialty coffee pioneer Seesaw Coffee, and Calvin Klein. Read More
How Luxury Brands Can Enter China’s Crypto-Forbidden Metaverse
NFTs might be illegal in China, but there are a plethora of options for luxury brands entering the Chinese metaverse. Read More
Will China’s Attempts to Rein in Celebrity Culture Affect Global Luxury?
China has cracked down on the excesses and debauchery of celebrity culture. But will this clampdown affect luxury retailers’ bottom lines? Read More
China’s Beauty Cheat Sheet for 2022
Take advantage of this must-read playbook for China’s ever-evolving beauty arena and start your 2022 off on the right foot. Read More
How Luxury Brands Can Market Christmas in China
Christmas isn’t officially observed in China, But millennials and Gen Zers have reinterpreted it in a Chinese way, and luxury brands should take advantage. Read More
The Rise of China’s Alpha Women
The female economy is booming in China, and most of its growth overthe next decade will be driven by Alpha female consumers. Read More
Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi
Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them? Read More
Does Swapping Celebrities Damage Your Brand?
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Read More
What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
With Shoppers Unable to Travel, Burberry Brings the (Virtual) Store to Them
The virtual replica of Burberry's Ginza flagship in Tokyo gives fans of the label a chance to digitally browse and buy the company’s spring 2021 collection. Read More
