Virgil Abloh
Will Roger Vivier’s New Brand Ambassador Boost Brand Awareness In China?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Perfect Diary, Roger Vivier, and Louis Vuitton. Read More
Will Off-White Score In China With Its New WeChat Drop?
Streetwear brand Off-White released a limited-edition denim series on its new WeChat Mini Program store in China. Read More
Sotheby’s Inaugural Hip-Hop Auction Redefines Luxury for the Chinese Cultural Consumer
The inclusion of names like Supreme and Arsham is bound to draw and China's young, savvy group of collectors. Read More
Why Luxury Brands Must Be Innovative
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More
China’s Version Of ‘Recession Fashion’ Could Change Global Styles
Sober recession fashions have again been the norm in the West in 2020, but not in China, which is embracing bold excessive styles. Read More
Louis Vuitton and GQ China Reimagine Fashion Show Marketing in Shanghai
A digital maverick, Louis Vuitton has doubled down on its marketing efforts in China for the Spring 2021 Menswear show by working with GQ China. Read More
Can Louis Vuitton Win China With its New Online/Offline Runway Concept?
Louis Vuitton will eschew the traditional runway structure by presenting its Spring 2021 men’s collection via animated film and a seasonless, touring model. Read More
Will Matthew Williams’ Givenchy Work In China?
Givenchy appointed the American designer Matthew M. Williams as its new creative director, but will the its direction resonate with Chinese luxury shoppers? Read More
Why Are Sneakers Cooler Than Luxury Shoes to Millennials?
Jing Daily goes deep at China’s biggest street-culture convention, Innersect, to figure out why “Sneakerheads” prefer streetwear sneakers to luxury shoes. Read More
Predictions for the Chinese Luxury Market in 2020
As 2019 draws to a close, Jing Daily looks to 2020 and offers predictions on the main developments affecting the luxury fashion industry in China next year. Read More
