VIP
Could Early Access Be the Shortcut To Luxury Brand Success in China?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
Can Luxury Survive Another Year Of The Pandemic?
Thanks to the Delta variant, COVID-19 is lasting longer than most retailers expected. But how does that affect luxury brand strategies moving forward? Read More
5 Key Dimensions of VIP Luxury Marketing
Although luxury has become more accessible, customer status is still critical. Here are five dimensions brands must consider for their VIP strategies. Read More
Exclusive: Q&A with Secoo’s International CEO Federica Marchionni on the Evolution of E-commerce
In an exclusive Q&A with Jing Daily, Secoo's new international CEO Federica Marchionni spoke about her take on the Chinese market. Read More
Kobe Bryant Wines And Dines Hublot’s VIP Clients In Beijing
If there's one thing China's affluent may like more than VIP treatment, it's basketball, and Hublot combined both with a special dinner with Kobe Bryant for its top Chinese customers. Read More
Beverly Center Eagerly Taps Los Angeles’ Booming Chinese Tourist Market
After Los Angeles saw a 35.5 percent spike in Chinese visitors last year, the city's upscale Beverly Center mall quickly implemented a host of special services for this important customer… Read More
Week In Review: May 27-31, 2013
In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of May 27-31. Read More
Chinese Demand For VIP “Unique Experiences” On The Rise
According to the former Asia CEO of Richemont, luxury brands are increasingly responding to Chinese consumers' interest in exclusive events. Read More
Stella McCartney: High-Profile Events Underscore Brand’s China Ambitions
As designer Stella McCartney dramatically expands her brand's China presence, she hopes to attract potential customers' attention with a series of star-studded parties. Read More
Ralph Lauren Gives Shanghai Clients VIP Treatment
A recent exclusive cocktail party at Ralph Lauren's Shanghai flagship is an example of luxury brands' efforts to create unique experiences for Chinese customers. Read More
