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Campaign Spotlight | De Beers’ Mini Movie Featuring Zhang Jingchu
The diamond company and actress team up to shoot a romance-filled ad in Israel complete with shots of the desert, the Dead Sea, and an attractive male suitor. Read More
Is Luxury Too Reliant On China?
Only two percent of China's population consumers one third of the world's luxury goods. Is that too much? Read More
Dior Launches Second “Secret Garden” Campaign In China
Vogue China has been prioritized over fashion magazines from Europe to print the couture label's new international print and video campaign. Read More
Undaunted By Tough Market, High-End Chocolatiers Expand In China
Despite the steadily growing presence of upmarket European and North American chocolate makers, China has traditionally been a difficult market. Read More
Could 2013 Be The “Year of China” For Investors?
Coming off a tumultuous 2012 in China, investors are looking at new opportunities in 2013 and wondering whether the recent leadership handover will augur well for business. Read More
China Hands NYC Kicks Off With Successful First Installment
Last week marked the official launch of China Hands NYC, a forum for industry experts, professionals, creatives, and active minds working or interested in the Chinese market. Read More
Watchmaker IWC Profiles “Wang Luyan’s Beijing”
Currently with over 40 points of sale in China, including its latest flagship at Beijing's Parkview Green, watchmaker IWC Schaffhausen recently profiled artist Wang Luyan for the first in its… Read More
“China Has Become A Very Important, Huge Market For Every Cognac Company”
Ranking second after the US in cognac consumption, China has quickly become the number one target market for cognac brands as the spirit remains the preferred tipple for many of… Read More
California Luxury Retailers Get Chinese New Year Boost
From pop-up stores to mini-movies, limited edition items to flagship decor, luxury brands went out of their way to cater to Chinese consumers at home and tourists abroad in celebration… Read More
Godiva Shoots For 50 China Locations By End Of 2013
This week, Godiva CEO Jim Goldman talks to Bloomberg about his company's current footprint and plans for the market, noting that Godiva plans to have 50 locations in the country… Read More
