video
Beyond Weibo And WeChat: 4 Chinese Social Platforms With Big Luxury Potential
From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More
Mr Xiao Mao: China’s Top Skincare Video KOL
Beauty companies looking to harness the power of China's KOLs to target the male market have taken notice of Mr Xiao Mao, Youku's most popular skincare advice guru. Read More
Nowness’ ‘Shoppable Video’ Holds Solid Potential For China Luxury Marketing
The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury marketing tool in China. Read More
How Fashion Brands Adjust To China’s New Niche Style
When it comes to Chinese clients, “The time of coming in, opening your doors, and waiting for consumers to come in is over.” Read More
Video: China’s Consumers All About ‘Authenticity’ In Year Of The Horse
Chinese consumers will focus on "real quality and real stories rather than luxury, flamboyance, and ostentatious spending” in the coming year, predicts one marketing expert in a new Thoughtful China… Read More
Chinese Luxury Hotels Brace For Another Rough Year
Five-star hotels favored by China's bureaucrats are faring the worst in China's crackdown on corruption, but boutique locations are doing fine with a trendier clientele. Read More
China’s Luxury Ad Budgets Plunge To ‘Single-Digit’ Growth For 2014
Top China ad executives predict to see a lot of business in the coming year, but luxury brands are scaling back. Read More
Video: A Closer Look At China’s Fake Wine Epidemic
As Chinese consumers become more savvy about obvious fakes, counterfeiters are employing increasingly sneaky methods to trick them. Read More
From Zombie Bruce Lee To Keanu Reeves: China’s Top 5 Luxury Ads Of 2013
Luxury brands experimented with a range of video formats in 2013 in hopes of encouraging social media shares through sophisticated messaging. Read More
Wang Peiyi: Chinese Designers Must Express Voice On Global Fashion Stage
In a new video interview, the first mainland designer to present at Milan Fashion Week discusses his views on how Chinese designers can gain more international recognition. Read More
