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Shaping the Future of Luxury: Bulgari CEO Jean-Christophe Babin on China Media Investment and E-Commerce
Bulgari's CEO discusses its China strategy in two videos as part of a nine-part interview series with Luxury Society. Read More -
Video: Luxury’s Approach to AR, VR, and Live-Streaming in China
A video from Luxury Society's recent Shanghai conference takes a look at technologies including VR and AR that are shaking up China's luxury industry. Read More -
Watch: Louis Vuitton’s Chinese Documentary Series Stars Liu Wen and Fashion ‘Muses’
Fashion meets art as Chinese celebrity Liu Wen, MTV award-winner Dadawa, and three other female role-models have their stories told in this five-part series sponsored by Louis Vuitton. Read More -
Why China’s Malls Feature Live Pigs And Mermaids
With stiff competition from both brick-and-mortar retailers and e-commerce sites, China's shopping centers are luring customers with attention-grabbing attractions. Read More -
Beyond Weibo And WeChat: 4 Chinese Social Platforms With Big Luxury Potential
From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More -
Mr Xiao Mao: China’s Top Skincare Video KOL
Beauty companies looking to harness the power of China's KOLs to target the male market have taken notice of Mr Xiao Mao, Youku's most popular skincare advice guru. Read More -
Nowness’ ‘Shoppable Video’ Holds Solid Potential For China Luxury Marketing
The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury marketing tool in China. Read More -
How Fashion Brands Adjust To China’s New Niche Style
When it comes to Chinese clients, “The time of coming in, opening your doors, and waiting for consumers to come in is over.” Read More -
Video: China’s Consumers All About ‘Authenticity’ In Year Of The Horse
Chinese consumers will focus on "real quality and real stories rather than luxury, flamboyance, and ostentatious spending” in the coming year, predicts one marketing expert in a new Thoughtful China video. Read More -
Chinese Luxury Hotels Brace For Another Rough Year
Five-star hotels favored by China's bureaucrats are faring the worst in China's crackdown on corruption, but boutique locations are doing fine with a trendier clientele. Read More
