video

Video platforms such as Douyin are selling Taobao products, while WeChat and Little Red Book are getting into the mix by testing e-commerce functions. Read More

Bulgari's CEO discusses its China strategy in two videos as part of a nine-part interview series with Luxury Society. Read More

A video from Luxury Society's recent Shanghai conference takes a look at technologies including VR and AR that are shaking up China's luxury industry. Read More

Fashion meets art as Chinese celebrity Liu Wen, MTV award-winner Dadawa, and three other female role-models have their stories told in this five-part series sponsored by Louis Vuitton. Read More

With stiff competition from both brick-and-mortar retailers and e-commerce sites, China's shopping centers are luring customers with attention-grabbing attractions. Read More

From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More

Beauty companies looking to harness the power of China's KOLs to target the male market have taken notice of Mr Xiao Mao, Youku's most popular skincare advice guru. Read More

The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury marketing tool in China. Read More

When it comes to Chinese clients, “The time of coming in, opening your doors, and waiting for consumers to come in is over.” Read More

Chinese consumers will focus on "real quality and real stories rather than luxury, flamboyance, and ostentatious spending” in the coming year, predicts one marketing expert in a new Thoughtful China video. Read More