video

The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More

The next wave of disruption  On February 12, 2020 in New York, Women’s Wear Daily will bring together executives across the industry to share perspective on digital trends and issues that are shaping beauty brand marketing in 2020 and beyond. Indie and established brands will join retailers and digital innovators to provide insight into a ... Read More

Video platforms such as Douyin are selling Taobao products, while WeChat and Little Red Book are getting into the mix by testing e-commerce functions. Read More

Bulgari's CEO discusses its China strategy in two videos as part of a nine-part interview series with Luxury Society. Read More

A video from Luxury Society's recent Shanghai conference takes a look at technologies including VR and AR that are shaking up China's luxury industry. Read More

Fashion meets art as Chinese celebrity Liu Wen, MTV award-winner Dadawa, and three other female role-models have their stories told in this five-part series sponsored by Louis Vuitton. Read More

With stiff competition from both brick-and-mortar retailers and e-commerce sites, China's shopping centers are luring customers with attention-grabbing attractions. Read More

From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More

Beauty companies looking to harness the power of China's KOLs to target the male market have taken notice of Mr Xiao Mao, Youku's most popular skincare advice guru. Read More

The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury marketing tool in China. Read More