video marketing
China’s ‘Leftover Women’ Back in Debate with New Skincare Campaign Video
Prestige skincare brand SK-II is back with a new campaign film, 'The Expiry Date,' which addresses China's obsession with a woman’s age. Read More
Campaign Spotlight: British Airways Offers Poignant Look at Chinese Students Abroad
To introduce its new Chinese flight attendants, British Airways gives a Chengdu couple a chance to visit their daughter studying abroad in the UK. Read More
SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film
In a new campaign video by high-end skin care brand SK-II that's going viral, single Chinese women confront their parents about traditional views on marriage, speaking out against the term… Read More
Interview: Creative Capital Founder Stresses Brands in China Need to ‘Find the Right People’
The brains behind Shanghai's Creative Capital agency tells Jing Daily that it's a relevant story rather than a famous name that is the key to survival for luxury brands in… Read More
5 Key Ways To Get Mobile Marketing Right In China
A new report finds that 78 percent of Chinese consumers are willing to click on smartphone ads, which means that mobile marketing should be a key component of any brand's… Read More
What Makes Online Luxury Video Campaigns Go Viral In China?
In a new interview, marketing expert Laurence Lim-Dally discusses the strategies behind video campaigns by Qeelin and Johnnie Walker in China. Read More
