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video marketing

  • Marketing

    China’s ‘Leftover Women’ Back in Debate with New Skincare Campaign Video

    Jessica Rapp  |   Share
    Prestige skincare brand SK-II is back with a new campaign film, 'The Expiry Date,' which addresses China's obsession with a woman’s age. Read More
  • Campaign Spotlight: British Airways Offers Poignant Look at Chinese Students Abroad

    Jessica Rapp  |   Share
    To introduce its new Chinese flight attendants, British Airways gives a Chengdu couple a chance to visit their daughter studying abroad in the UK. Read More
  • SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film

    Jessica Rapp  |   Share
    In a new campaign video by high-end skin care brand SK-II that's going viral, single Chinese women confront their parents about traditional views on marriage, speaking out against the term… Read More
  • Interview: Creative Capital Founder Stresses Brands in China Need to ‘Find the Right People’

    Jessica Rapp  |   Share
    The brains behind Shanghai's Creative Capital agency tells Jing Daily that it's a relevant story rather than a famous name that is the key to survival for luxury brands in… Read More
  • 5 Key Ways To Get Mobile Marketing Right In China

    Jing Daily  |   Share
    A new report finds that 78 percent of Chinese consumers are willing to click on smartphone ads, which means that mobile marketing should be a key component of any brand's… Read More
  • What Makes Online Luxury Video Campaigns Go Viral In China?

    Jing Daily  |   Share
    In a new interview, marketing expert Laurence Lim-Dally discusses the strategies behind video campaigns by Qeelin and Johnnie Walker in China. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/30/2023

Index LevelDaily Change% Change
274.62+$4.541.68%
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