victoria’s secret
How To Win The Booming Lingerie Market In China
The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Read More
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
“Debutante Style” Proves China Has Mixed Feelings About Luxury
Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
Lingerie Brand NEIWAI’s Surprising Global Ambassador Wins Social Praise
NEIWAI’s new global ambassador, the 51-year-old Faye Wong, makes a strong statement for a brand that is looking to stand out from the herd. Read More
What’s The Future Of Retail Real Estate in Hong Kong?
A recession is alarming Hong Kong’s overseas investors and the local business community. But will the city’s real estate market ever bounce back? Read More
Why The ‘High-Fashion Face’ Is China’s Next Big Look
Chinese Gen Zers coined the internet term “high-fashion face” to reflect their changing beauty standards. Can international luxury brands capitalize on it? Read More
Rising Tensions Put Supply Chains in the Spotlight
A call to action was issued on apparel brands and retailers by 72 Uyghur rights groups who were joined by 100 civil society organizations and labor unions. Read More
Celebrity Endorsements Are Drastically Changing In China
Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More
Is the Victoria’s Secret Digital Comeback Strategy Enough?
We analyze digital brand campaigns from Gucci's zodiac campaign to Tiffany's T1 collection launch. Read More
The Growing Influence of Little Red Book
Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More
