victoria’s secret
Why The ‘High-Fashion Face’ Is China’s Next Big Look
Chinese Gen Zers coined the internet term “high-fashion face” to reflect their changing beauty standards. Can international luxury brands capitalize on it? Read More
Rising Tensions Put Supply Chains in the Spotlight
A call to action was issued on apparel brands and retailers by 72 Uyghur rights groups who were joined by 100 civil society organizations and labor unions. Read More
Celebrity Endorsements Are Drastically Changing In China
Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More
Is the Victoria’s Secret Digital Comeback Strategy Enough?
We analyze digital brand campaigns from Gucci's zodiac campaign to Tiffany's T1 collection launch. Read More
The Growing Influence of Little Red Book
Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More
Chinese Whispers: Wanda and Tencent Debuts the Future of Retail in Beijing, and More
The new shopping mall launched by Dalian Wanda Group and Tencent Holdings this week gave the world a sneak peek at the future of retail. Read More
Paying Tribute to China: How Western Brands Can Avoid Cultural Insensitivity
Taking a retrospective look at China-themed marketing tributes from foreign brands, here are three things we have learned. Read More
Chinese Whispers: 5 Most Popular Men’s Skincare Products in China, and More
This week, the British fashion and lifestyle brand Topshop announced that it would soon close its flagship store on Tmall. Read More
A Ruthless Ranking of Luxury Brands, By Way of Chinese Classroom Culture
By judging earnings, key events, and creative directors, we can see just how much luxury brand rankings have shuffled since last year. Read More
Part II: The 6 Female Instagram Stars Taking China By Storm
For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More
