victoria’s secret

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

We analyze digital brand campaigns from Gucci's zodiac campaign to Tiffany's T1 collection launch. Read More

Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More

The new shopping mall launched by Dalian Wanda Group and Tencent Holdings this week gave the world a sneak peek at the future of retail. Read More

Taking a retrospective look at China-themed marketing tributes from foreign brands, here are three things we have learned. Read More

This week, the British fashion and lifestyle brand Topshop announced that it would soon close its flagship store on Tmall. Read More

By judging earnings, key events, and creative directors, we can see just how much luxury brand rankings have shuffled since last year. Read More

For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More

LVMH-owned luxury luggage label Rimowa is planning to regain the control of its distribution rights in China's first-tier cities. Read More

On March 15, a nationally televised TV show will call out shady business practices by consumer brands. With this year's focus on "quality consumption", who will be exposed, and how should they respond? Read More