victoria’s secret
Inclusive Marketing Matters in China
Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read More
The High Risk & Reward Behind Adidas’ China-focused Intimates Line
Adidas dove into China’s growing intimates market with its controversial #SupportisEverything campaign. But will it win over customers? Read More
Olympic Skier Eileen Gu Is China’s Hottest Commodity
Skier Eileen Gu is such a unique talent, many believe she’ll become the “savior” of the scandal-ridden celebrity branding market in China. Read More
Will Victoria’s Secret Outshine Competition in China Through New Partnership?
Victoria's Secret announced a partnership agreement with lingerie manufacturer Regina Miracle International. How will this benefit their China expansion? Read More
The Rise of China’s Alpha Women
The female economy is booming in China, and most of its growth overthe next decade will be driven by Alpha female consumers. Read More
Does Swapping Celebrities Damage Your Brand?
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Read More
Ubras Appoints Supermodel Liu Wen as Ambassador But Will It Pay Off?
Homegrown underwear label Ubras announced Chinese supermodel Liu Wen as their new brand ambassador. Was it the right move? Read More
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
Can Victoria’s Secret Undo Its Sexist Past?
Victoria’s Secret has revealed that the freestyle skier, Eileen Gu, will be one of seven new figureheads replacing the company’s sexist VS Angels. Read More
Why Sex Doesn’t Always Sell in China
Sexual imagery has been used to create sensory impressions since marketing began. But today, what societies want to see has changed, especially in China. Read More
