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victoria’s secret

  • Marketing

    Inclusive Marketing Matters in China

    Glyn Atwal  |   Share
    Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read More
  • Fashion

    The High Risk & Reward Behind Adidas’ China-focused Intimates Line

    Jiaqi Luo  |   Share
    Adidas dove into China’s growing intimates market with its controversial #SupportisEverything campaign. But will it win over customers? Read More
  • Influencers

    Olympic Skier Eileen Gu Is China’s Hottest Commodity

    Adina-Laura Achim  |   Share
    Skier Eileen Gu is such a unique talent, many believe she’ll become the “savior” of the scandal-ridden celebrity branding market in China. Read More
  • News

    Will Victoria’s Secret Outshine Competition in China Through New Partnership?

    Jing Daily  |   Share
    Victoria's Secret announced a partnership agreement with lingerie manufacturer Regina Miracle International. How will this benefit their China expansion? Read More
  • Consumer Insights

    The Rise of China’s Alpha Women

    Glyn Atwal  |   Share
    The female economy is booming in China, and most of its growth overthe next decade will be driven by Alpha female consumers. Read More
  • Influencers

    Does Swapping Celebrities Damage Your Brand?

    Gemma A. Williams  |   Share
    Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Read More
  • Influencers

    Ubras Appoints Supermodel Liu Wen as Ambassador But Will It Pay Off?

    Lisa Nan  |   Share
    Homegrown underwear label Ubras announced Chinese supermodel Liu Wen as their new brand ambassador. Was it the right move? Read More
  • Companies

    Can Beauty Save Lingerie Brand La Perla?

    Lisa Nan  |   Share
    Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
  • Fashion

    Can Victoria’s Secret Undo Its Sexist Past?

    Gemma A. Williams  |   Share
    Victoria’s Secret has revealed that the freestyle skier, Eileen Gu, will be one of seven new figureheads replacing the company’s sexist VS Angels. Read More
  • Marketing

    Why Sex Doesn’t Always Sell in China

    Glyn Atwal  |   Share
    Sexual imagery has been used to create sensory impressions since marketing began. But today, what societies want to see has changed, especially in China. Read More
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