victoria’s secret

NEIWAI’s new global ambassador, the 51-year-old Faye Wong, makes a strong statement for a brand that is looking to stand out from the herd. Read More

A recession is alarming Hong Kong’s overseas investors and the local business community. But will the city’s real estate market ever bounce back? Read More

Chinese Gen Zers coined the internet term “high-fashion face” to reflect their changing beauty standards. Can international luxury brands capitalize on it? Read More

A call to action was issued on apparel brands and retailers by 72 Uyghur rights groups who were joined by 100 civil society organizations and labor unions. Read More

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

We analyze digital brand campaigns from Gucci's zodiac campaign to Tiffany's T1 collection launch. Read More

Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More

The new shopping mall launched by Dalian Wanda Group and Tencent Holdings this week gave the world a sneak peek at the future of retail. Read More

Taking a retrospective look at China-themed marketing tributes from foreign brands, here are three things we have learned. Read More

This week, the British fashion and lifestyle brand Topshop announced that it would soon close its flagship store on Tmall. Read More