victoria’s secret
The Rise of China’s Alpha Women
The female economy is booming in China, and most of its growth overthe next decade will be driven by Alpha female consumers. Read More
Does Swapping Celebrities Damage Your Brand?
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Read More
Ubras Appoints Supermodel Liu Wen as Ambassador But Will It Pay Off?
Homegrown underwear label Ubras announced Chinese supermodel Liu Wen as their new brand ambassador. Was it the right move? Read More
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
Can Victoria’s Secret Undo Its Sexist Past?
Victoria’s Secret has revealed that the freestyle skier, Eileen Gu, will be one of seven new figureheads replacing the company’s sexist VS Angels. Read More
Why Sex Doesn’t Always Sell in China
Sexual imagery has been used to create sensory impressions since marketing began. But today, what societies want to see has changed, especially in China. Read More
How To Win The Booming Lingerie Market In China
The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Read More
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
“Debutante Style” Proves China Has Mixed Feelings About Luxury
Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
Lingerie Brand NEIWAI’s Surprising Global Ambassador Wins Social Praise
NEIWAI’s new global ambassador, the 51-year-old Faye Wong, makes a strong statement for a brand that is looking to stand out from the herd. Read More
