victoria’s secret
Victoria’s Secret taps Luckin Coffee ahead of fashion show comeback
Victoria's Secret is drumming up excitement for the return of its fashion show by partnering with popular Chinese coffee chain Luckin Coffee. Read More
Victoria’s Secret attempts to revitalize brand. Too little, too late?
Victoria's Secret aims to revive its image with a new campaign and fashion show. But it's struggling to adopt modern values of inclusivity. Read More
Sex sells: China’s Rui Zhou collaborates with Victoria’s Secret
Welcoming sex and body positivity, Victoria’s Secret taps LVMH Karl Lagerfeld 2021 prize winner Rui Zhou to co-design a loungewear and lingerie collection for the China market. Read More
Victoria’s Secret closes Beijing flagship in a retail shift. Can the lingerie giant crack China?
Victoria's Secret's joint venture and enhanced localization strategy might just save the brand's operation in China. Read More
Inclusive Marketing Matters in China
Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read More
The High Risk & Reward Behind Adidas’ China-focused Intimates Line
Adidas dove into China’s growing intimates market with its controversial #SupportisEverything campaign. But will it win over customers? Read More
Olympic Skier Eileen Gu Is China’s Hottest Commodity
Skier Eileen Gu is such a unique talent, many believe she’ll become the “savior” of the scandal-ridden celebrity branding market in China. Read More
Will Victoria’s Secret Outshine Competition in China Through New Partnership?
Victoria's Secret announced a partnership agreement with lingerie manufacturer Regina Miracle International. How will this benefit their China expansion? Read More
The Rise of China’s Alpha Women
The female economy is booming in China, and most of its growth overthe next decade will be driven by Alpha female consumers. Read More
Does Swapping Celebrities Damage Your Brand?
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Read More
