Victoria Song
K-pop group Enhypen becomes Prada’s newest brand ambassador
Enhypen joins a growing list of K-pop groups and artists recruited by luxury brands seeking to woo the millions of global fans alongside such acts. Read More
From Jackson Wang, To Wang Yibo: How K-Pop’s Chinese Stars Become China’s Favorite Brand Ambassadors
Over the years, ethnic Chinese K-pop stars have found a second wind for their careers in their home market, China. What accounts for their meteoric rise? Read More
How Jimmy Choo Outshines Competition With ‘Chasing Stars’ Collaboration
At the crossroads of gamification, art, and fashion, Jimmy Choo’s latest collection offers Chinese shoppers something special both online and offline. Read More
Moncler’s “MONDOGENIUS” Reimagines Digital Runways
Jing Daily explores how Moncler reimagines digital presentations, how it continues to attract Chinese audiences, and what new brand storytelling has been communicated through their latest show. Read More
Maison Margiela Exhibits Its House Legacy At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
China Cancels H&M
From netizens to companies like Taobao and Huawei, China is canceling fast-fashion giant H&M for ceasing its cotton supplies from the country. Read More
