victoria beckham
Does Downward Pricing Work in China? Ask Victoria Beckham
Victoria Beckham’s new accessible direction will launch in November. But will a downward pricing structure boost its China appeal? Read More
Menswear Is The Hot Womenswear Trend In China
Young Chinese women are now adopting men’s fashion as the latest trend, which is called “Mengmei Style.” But can luxury brands seize this opportunity? Read More
At London Fashion Week, Chinese Engagement Was Hit-And-Miss
Although London is still operating within the pandemic, many designers made efforts to show their collections in multiple ways during London Fashion Week. Read More
Has China Had Enough Of Celebrity Beauty?
Victoria Beckham’s beauty line, VB Beauty, made its China debut on Tmall last month, but does China’s overcrowded beauty market have room for it? Read More
Are Chinese Consumers Over Celebrity Livestreaming?
As e-commerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to generating income. Read More
At LFW, Which Brands Resonated With China’s Millennials?
Fashion week presents an opportunity for brands to connect with Chinese audiences. In London, some brands excelled while others missed the mark. Read More
Jing Daily’s Top 10 Interviews of 2015
From top luxury executives to Ai Weiwei and Victoria Beckham, we've rounded up the most fascinating figures we spoke to this year. Read More
Interview: Victoria Beckham Talks China, Fashion, and Hong Kong Store Plans
The fashion designer talks to Jing Daily backstage at the International Woolmark Prize finals in Beijing about her new Hong Kong store and what China means for her brand. Read More
International Woolmark Prize Marks Year of the Sheep With First Ever China-Based Finals
With a high-caliber judges panel including Victoria Beckham and Angelica Cheung, the prestigious fashion award makes its China debut for its global womenswear finals. Read More
Brand Beckham Gains Momentum In China
As Victoria Beckham uses her celebrity status to market her fashion label in China, Chinese consumers are expressing an equal interest in both her style and her personal life. Read More
