Vetements
The New Logo-Restyling Mania. A Risk or an Opportunity in China?
It's not the logo that makes the difference and opens the road to success for luxury brands. It's the authenticity of the whole brand. Read More
Luxury Brand Hierarchy Explained by Chinese Classroom Culture
This nifty chart explains the hierarchy of luxury brands through a comparison that almost everyone in China understands deeply: classroom culture. Read More
This Hip Hop Show Brings Upscale Streetwear to China, But at What Price?
A popular hip hop show in China has led to a spike in interest in streetwear fashion and culture, but it's a tricky proposition for brands in China. Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
