Vetements
Vetements Unveils Its New Secret Project
The Zurich-based fashion house Vetements announced that it is launching a new brand called “Secret Project,” aimed at all genders and ages. Read More
How Luxury Took Over Memes
The ability to become a trending topic is the ultimate prize, and meme-worthy fashion is the fastest and easiest way to the top. Read More
App Watch: Why Western Luxury and Streetwear Brands Should Join China’s StockX, Poizon
In five short years, Poizon is challenging the likes of Stadium Goods and StockX to control more of the lucrative Chinese secondary sneaker market. Read More
Will Chinese Gen-Zers Get on Board with Palace?
Streetwear brands have been trending in China for years but can underground brands that align with Western street culture still do well there? Read More
Key Takeaways from WWD Apparel + Retail CEO Summit 2019
Topics ranged from disruptive business models and new leadership imprints to discussions on emerging markets and new generations. Read More
The New Logo-Restyling Mania. A Risk or an Opportunity in China?
It's not the logo that makes the difference and opens the road to success for luxury brands. It's the authenticity of the whole brand. Read More
Luxury Brand Hierarchy Explained by Chinese Classroom Culture
This nifty chart explains the hierarchy of luxury brands through a comparison that almost everyone in China understands deeply: classroom culture. Read More
This Hip Hop Show Brings Upscale Streetwear to China, But at What Price?
A popular hip hop show in China has led to a spike in interest in streetwear fashion and culture, but it's a tricky proposition for brands in China. Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
