versace
Is a Regretful NBA the ‘New Normal’ for Brands in China?
One tweet might have cost the NBA millions in Chinese deals, but will brands be this willing to stand by free speech in the future? Read More
How Luxury Brands Celebrated China’s 70th Anniversary
Many Western luxury brands and retailers have launched — for the very first time — special products or campaigns to celebrate China’s 70th anniversary. Read More
Three Future Trends in Chinese Luxury
At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More
In Milan, Versace and D&G Continue to Suffer
Fashion week presents an opportunity for brands to connect with Chinese audiences. At MFW, some brands excelled while others missed the mark. Read More
The Art of Luxury Brand Licensing
Licensing, along with the newer and popular practice of collaborating with artists and celebrities, has had a significant impact on the luxury sector. Read More
Could China Soon Demand More Say on Luxury Leadership?
As the Hong Kong protest deepen, China is taking unprecedented measures in an effort to reclaim control without looking too overtly involved. What’s next? Read More
7 Reasons Why U.S. Retail Can No Longer Rely on Chinese Travelers
For the U.S. retail industry, 2019 will most likely be a year of turbulence, and those who rely on Chinese travelers for growth need to change strategy. Read More
Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More
How Politics in China Will Shape Luxury’s Future
Given the continuing crisis in the Greater China market, the question for luxury brands is how to approach the this market over the rest of 2019 and 2020. Read More
Versace, Coach & Givenchy: Measuring the Gravity of the China T-Shirt Controversy
Jing Daily measures the gravity of the Versace, Coach, and Givenchy T-shirt controversies in China, and why such cultural missteps keep on happening. Read More
