vero moda
How Kering Delivered Its Heritage With Gen-Z Audiences
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Caudalie, VERO MODA, and Kering. Read More
3 Generations of Chinese Women Under One Fashion Roof
Once relatively monolithic, China's fashion market has fragmented along generational lines, forcing brands to better understand and address the evolving style preferences of their customers. Read More
Augmented Reality, Intelligent Mapping: Fashion And Tech Collide In China
As China's mobile-obsessed consumers develop an interest in fashion, brands are finding that digital marketing via Weibo or WeChat might not be enough to drive shoppers to stores or boost… Read More-
China’s “8 Most Overrated” Brands
In addition to the "Top 8 brands that are overrated by Chinese people," a new Hexun article includes an interesting checklist of what the author feels constitutes a "true" luxury… Read More
