Valextra
The Hottest Retail Interior in China is not in Beijing or Shanghai
Retail stores like the SND Boutique in Chongqing and Annakiki’s first store in Chongqing know how to create a luxurious in-store experience through design. Read More
Millennial China Hunts for the Next “Hermès”
Chinese millennial consumers are beginning to look beyond the luxury icons represented by Hermès and are now Increasingly on the hunt for niche labels. Read More
Valextra Taps into Design and Architecture to Attract Chinese Consumers
Jing Daily talks with Valextra CEO Sara Ferrero on their retail approach, working with KOLs, and what’s next for the stately Italian luxury brand in China. Read More
Chinese Whispers: Prada Names a Gen-Z Spokesperson to Rejuvenate the Brand, and More
Italian luxury giant Prada named the Chinese singer, rapper and actor Cai Xukun, who was born in 1998, to be its Chinese brand spokesperson. Read More
Why the Female Power Suit Is the Next Big Business in China
The trending Chinese TV series "All is Well" is leading a national shopping trend for “women’s suits” that brands need to take notice. Read More
Will Chinese Buyers Accept Valextra’s Bold Answer to Logomania?
Valextra, dubbed the “Italian Hermès” by Chinese bloggers, intends to make a splash during Milan Fashion Week by debuting their #NoLogoMyLogo campaign. Read More
