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Luxury Marketing in 2021 Will Look (and Feel) a Lot More Animated
If there’s one trend that has exploded and become ubiquitous across consumer segments over the past few years, it’s the influence of video games and the cartoon-ification of marketing. As… Read MorePredictions For The Chinese Luxury Market In 2021
Mainland China’s luxury consumers are more integral to luxury than ever. With that, here are Jing Daily’s predictions for the 2021 Chinese luxury market. Read MoreValentino Shows A New Inclusivity With Landmark Museum Show
On the evening of December 18, an interactive, themed exhibition titled VALENTINO RE-SIGNIFY kicked off at the Shanghai Museum of Contemporary Art. Read MoreAs Global Luxury Suffers, China Remains A Lifeline (To Some)
The post-COVID-19 economy is in decline, and lesser-known Western designer labels and premium brands with small China footprints are being hit hard. Read MoreWhat Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read MoreThe Best Luxury Mooncake Gift Boxes Celebrating Mid-Autumn Festival 2020
Jing Daily reviews seven luxury brand mooncake gift boxes, using brand specialty, cultural interpretation, mooncake flavor, and customer impression. Read MoreAt Milan Fashion Week, Brands Double Down On China
Milan put on quality fashion shows during the pandemic, even though international attendee figures were down again, and most chose to watch online. Read MoreCan An Online French Couture Show Win Over Chinese Luxury Fans?
Paris couture shows are being staged online from July 6 to July 9, and Dior garnered exceptional praise from Chinese audiences for its online presentations. Read MoreCan Luxury Brands Survive In China Without Online Partners?
With the rise of online shopping in China, it’s become increasingly important for global luxury brands to form a partnership with an e-commerce company. Read MoreHow Valentino Marketed China’s Latest It Bag
We analyze digital brand campaigns from Valentino, Gentle Monster, and Michael Kors. Read More