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Top 5 Luxury Brand Campaigns in 2019
With so much competition in China's luxury market, brands had to get creative with their campaigns this year. Here are our picks for the top ones of 2019. Read More
How CEOs Did Business in China This Year
For luxury brand CEOs, this year filled with many successes and quite a few challenges. Here, our Top 5 CEO interviews in 2019. Read More
What Brands Should Have Learned About China in 2019
Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war. Read More
Valentino’s Haute Couture-Meets-Streetwear Experiment in China
Valentino wants to bring haute couture and streetwear together to its important consumers in China, who represent 30 percent of the global business. Read More
Alibaba’s Tmall is Becoming Luxury Fashion’s Online Gateway to China
How the fashion industry, which once eyed Alibaba with suspicion, is now flocking to it in order to reach China’s luxury-hungry shoppers. Read More
At PFW, Which Brands Connected With China’s Millennials?
Fashion week presents an opportunity for brands to connect with Chinese audiences. In Paris, some brands excelled while others missed the mark. Read More
Could China Soon Demand More Say on Luxury Leadership?
As the Hong Kong protest deepen, China is taking unprecedented measures in an effort to reclaim control without looking too overtly involved. What’s next? Read More
How These 7 Luxury Brands Build Hype for Chinese Valentine’s Day
To celebrate Qixi, it's a standard to release exclusives via WeChat Mini Program, here are different strategies that 7 luxury brands utilized to stand out. Read More
Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More
Did the Met Gala’s ‘Camp’ Theme Confuse Chinese Fashion Fans?
The Met Gala 2019 still took Chinese social media by storm even though the theme, “Camp: Notes on Fashion,” was an unfamiliar concept to Chinese culture. Read More
