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8 Luxury Brands That Won Over Qixi Festival Shoppers
Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
Does Downward Pricing Work in China? Ask Victoria Beckham
Victoria Beckham’s new accessible direction will launch in November. But will a downward pricing structure boost its China appeal? Read More
The 5 Best Luxury Campaigns For China’s 520 Day
520 Valentine’s Day has become a go-to marketing occasion for luxury players that want to remain unique and relevant to local shoppers. Read More
Luxury’s Next Frontier: Live Action Role Playing
Society's appetite for true crime content has snowballed. China’s youth are now taking the next step, live action role playing real life murder games. Read More
CollaBrands: Co-Branding in the Digital World
This week our focus is on the growth of digital co-branding — partnering with digitally native brands to increase brand awareness and drive consumer demand. Read More
Pets: The New Code To China’s Luxury Fashion Consumers
Pet fashion sales have been booming in China, and luxury brands need to be ready to take full advantage of this trend. Read More
As Anti-Asian Attacks Hike, Here’s How Brands Can Help
With racist and violent attacks against Asian Americans on the rise, here are three organizations brands can back to show solidarity with the community. Read More
Why Made in China Won The Spring Festival Gala
Over one billion viewers tuned in to China’s 2021 Spring Festival Gala. So, who were the real winners of this glamorous event? Read More
Why Storytelling Is The Key To Luxury’s Hi-Tech Future
The concept of New Retail has crisscrossed the globe. But now, it’s morphing into an even more powerful retail ecosystem run by functional storytelling. Read More
