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At Milan Fashion Week, Brands Double Down On China
Milan put on quality fashion shows during the pandemic, even though international attendee figures were down again, and most chose to watch online. Read More
Can An Online French Couture Show Win Over Chinese Luxury Fans?
Paris couture shows are being staged online from July 6 to July 9, and Dior garnered exceptional praise from Chinese audiences for its online presentations. Read More
Can Luxury Brands Survive In China Without Online Partners?
With the rise of online shopping in China, it’s become increasingly important for global luxury brands to form a partnership with an e-commerce company. Read More
How Valentino Marketed China’s Latest It Bag
We analyze digital brand campaigns from Valentino, Gentle Monster, and Michael Kors. Read More
Secoo’s CEO Brings The High-End Lifestyle Online
Secoo's founder Li Rixue went from authenticating luxury products to selling them on his booming e-commerce site—now he’s sharing his secrets to success. Read More
Is Dolce & Gabbana Staging A Comeback?
As Dolce & Gabbana opens its revamped flagship boutique amid Hong Kong’s retail slump and the ongoing COVID-19 pandemic, what is the brand really after? Read More
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
Chinese Sneaker Trading App Poizon Takes Down All Kobe Products & More
While China mourns over the unexpected death of Kobe Bryant, Poizon stopped selling all Kobe-related products to stop resellers from raising prices. Read More
Pros and Cons of Luxury Brands Taking Runways to China
Luxury brands are deciding to show their runway collections in China, but they must overcome certain factors to fully unlock these opportunities. Read More
How to Attract Entry-Level Luxury Buyers in China
This year a greater number of luxury players are expected to rethink their expansion strategy and incorporate the midsize segment into their global vision. Read More
