valentino
How Valentino’s Double Eleven Strategy Excites a New Generation of Chinese Luxury Lovers
In China, Valentino has successfully introduced itself to younger millennials and Gen Z consumers while attracting others to take a fresh look. Read More
Valentino CEO Jacopo Venturini On Redefining Luxury in a Changing China
Jing Daily recently spoke with Valentino's new CEO to discuss the luxury brand's China strategy and what we can expect in the year ahead. Read More
Prada Wows with Local Market Takeover in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How To ‘Future-Proof’ Your Brand In China
What is the best way to future-proof your business in China? Jing Daily looks at three brand strategies that create value for local consumers. Read More
8 Luxury Brands That Won Over Qixi Festival Shoppers
Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
Does Downward Pricing Work in China? Ask Victoria Beckham
Victoria Beckham’s new accessible direction will launch in November. But will a downward pricing structure boost its China appeal? Read More
The 5 Best Luxury Campaigns For China’s 520 Day
520 Valentine’s Day has become a go-to marketing occasion for luxury players that want to remain unique and relevant to local shoppers. Read More
Luxury’s Next Frontier: Live Action Role Playing
Society's appetite for true crime content has snowballed. China’s youth are now taking the next step, live action role playing real life murder games. Read More
CollaBrands: Co-Branding in the Digital World
This week our focus is on the growth of digital co-branding — partnering with digitally native brands to increase brand awareness and drive consumer demand. Read More
