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Barbiecore Is Bringing Hot Pink Back With A Bang, But Reception In China Is Mixed
The popularity of hot pink has skyrocketed with the rise of the latest fashion trend, Barbiecore. But how does China feel about the color of the year? Read More
How Fashion Brands Can Craft An Effective Glocalization Strategy
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
4 Luxury Qixi Campaigns Capturing Hearts In China
This year’s Qixi Festival will be the first V-day celebration since retail shutdowns in the second quarter. How are luxury brands courting Chinese shoppers? Read More
Valentino’s Italian Couture Spectacular Wows China
Valentino presented Haute Couture Fall/Winter 2022-23 collection at the house’s headquarters in Rome. How did the return embody the maison’s strategy? Read More
Why Chinese Hires Are Vital for Luxury
It's important to have a strong local team on the ground in China. How are Chinese C-suite hires working for Valentino, Pandora, and Adidas? Read More
The Top Six Luxury Brand Campaigns for China’s 520 Day
Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
Jiawa Liu on Reshaping the Notion of Influence
Creative director and influencer Jiawa Liu talks to Jing Daily about her role in fashion and the impact of Russia’s war against Ukraine on the industry. Read More
Which Paris Fashion Week Brands Understood China?
With the close of Paris Fashion Week, Jing Daily’s highlights are a must-read to find out how brands connected with China’s valuable luxury market. Read More
6 Luxury V-Day Capsules Young China Adores
Luxury and fashion may not want to put any time or resources toward Western Valentine’s Day in China, but here’s why that represents a missed opportunity. Read More
Tiffany Unlocks Chinese Jewelry Market with Its Tiffany Knot Collection
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
