valentine’s day
Chanel, Loewe, Rimowa, and Tiffany reinvent romance for China’s Qixi festival
Reinterpreting Chinese mythology, using real-life couples, and launching limited edition products have become luxury brands' winning formula for China's Qixi Festival. Read More
Louis Vuitton, Estée Lauder, Balenciaga Tap Into China’s ‘I Love You Day’
Chinese consumers have grown tired of repetitive formulas being rolled out for the ‘520 Day.’ Here’s how brands are reinvigorating and tailoring their offerings. Read More
Luxury Brands Shun Valentine’s Day, Set To Double Down On Romantic Chinese Festivals
After a subdued Valentine’s Day, brands are likely to increase their marketing investment in upcoming romantic Chinese holidays like 520 and Qixi. Read More
Estée Lauder And Shushu/Tong Pair Up For Valentine’s Day
Following a collaboration for the Qixi Festival in 2021, Estée Lauder and Shushu/Tong have joined forces again for Valentine's Day 2023. Read More
A Cheatsheet To China’s Retail Festivals, Part 2
Here's the second part of the definitive guide to China’s lucrative retail opportunities. Do you know your Mid-Autumn Festival from your Lunar New Year? Read More
China Marketing Picks: Loewe’s 520 Brand Film, Seesaw’s Self-Collab, Calvin Klein’s Virtual Idols
A selection of recent China marketing efforts by LVMH-owned Spanish brand Loewe, specialty coffee pioneer Seesaw Coffee, and Calvin Klein. Read More
SHANG XIA Hosts Valentine’s Day Art Workshops in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
6 Luxury V-Day Capsules Young China Adores
Luxury and fashion may not want to put any time or resources toward Western Valentine’s Day in China, but here’s why that represents a missed opportunity. Read More
Tiffany Unlocks Chinese Jewelry Market with Its Tiffany Knot Collection
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The Top 5 Luxury Brand Campaigns of 2021
With consumption repatriation surging in China this year, luxury brands worked harder than ever to craft unique, localized campaigns in 2021. Read More
