valentine’s day
How Can Western Luxury Brands Navigate China Now?
As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More
Jewelry Sales Expected to Plummet in China This Valentine’s Season & More
Shuttered stores during the Valentine’s season are shuttering jewelry businesses by as much as 60% in the first quarter, according to analysts' estimate. Read More
Op-Ed: As China Goes on Lockdown, Brands Should Rethink Community Building
With the outbreak of coronavirus, luxury brands have the opportunity to rethink digital community building to cultivate brand followers in China. Read More
How to Prepare For China’s E-commerce Shopping Festivals: A Platform-Based Guide
We take a look at how China’s major e-commerce platforms approach these festivals, and what are some of the best practices brands can implement. Read More
The New Perfume Market for Chinese Millennial Men — A User’s Guide
It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More
Luxury Brands Bet on White Valentine’s Day to Boost Men’s Product Sales
A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More
Rose to the Occasion: The Blooming Flower Businesses Wooing China’s Luxury Consumers
Chinese consumers’ appreciation for the high-end floral industry shows no signs of wilting. Read More
Photos: The Best CNY Retail Displays Worldwide
This year, the collision of Chinese New Year and Valentine's Day poses a challenge for retailers and department stores. Read More
China’s ‘520 Day’ Puts Luxury Brands in the Mood for Love
From Cartier to Lancel, these are the luxury brands that launched love-themed WeChat campaigns over the past week to celebrate China's "520" Day. Read More
How Weibo Blogger Mr. Bags Gave Givenchy The Key to His Fans’ Hearts
The popular social media influencer has been taking his luxury handbag collaborations to the next level, most recently with a baby pink “Mini Horizon.” Read More
