valentine’s day

It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More

A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More

Chinese consumers’ appreciation for the high-end floral industry shows no signs of wilting. Read More

This year, the collision of Chinese New Year and Valentine's Day poses a challenge for retailers and department stores. Read More

From Cartier to Lancel, these are the luxury brands that launched love-themed WeChat campaigns over the past week to celebrate China's "520" Day. Read More

The popular social media influencer has been taking his luxury handbag collaborations to the next level, most recently with a baby pink “Mini Horizon.” Read More

Yesterday's numerically inspired love holiday in China prompted luxury companies to take advantage of social media marketing opportunities on Weibo and WeChat. Read More

Valentine's Day may be on February 14, but it's only one of two love holidays luxury brands are able to celebrate in China. Read More

A roundup of ongoing campaigns in China through January 31, featuring Jaguar, Gucci, Rado, Tommy Hilfiger, and DKNY. Read More

Savvy travelers can make the most of Hong Kong's Chinese New Year activities with a little advance planning, even if they'll only be in town for a few days. Read More