valentine’s day
Luxury Brands Bet on White Valentine’s Day to Boost Men’s Product Sales
A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More
Rose to the Occasion: The Blooming Flower Businesses Wooing China’s Luxury Consumers
Chinese consumers’ appreciation for the high-end floral industry shows no signs of wilting. Read More
Photos: The Best CNY Retail Displays Worldwide
This year, the collision of Chinese New Year and Valentine's Day poses a challenge for retailers and department stores. Read More
China’s ‘520 Day’ Puts Luxury Brands in the Mood for Love
From Cartier to Lancel, these are the luxury brands that launched love-themed WeChat campaigns over the past week to celebrate China's "520" Day. Read More
How Weibo Blogger Mr. Bags Gave Givenchy The Key to His Fans’ Hearts
The popular social media influencer has been taking his luxury handbag collaborations to the next level, most recently with a baby pink “Mini Horizon.” Read More
Brands Play Cupid On China’s ‘520 Day’
Yesterday's numerically inspired love holiday in China prompted luxury companies to take advantage of social media marketing opportunities on Weibo and WeChat. Read More
China’s (Second) Valentine’s Day Feels The Love From Luxury Marketers
Valentine's Day may be on February 14, but it's only one of two love holidays luxury brands are able to celebrate in China. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing campaigns in China through January 31, featuring Jaguar, Gucci, Rado, Tommy Hilfiger, and DKNY. Read More
Luxury & Culture Collide During Chinese New Year In Hong Kong
Savvy travelers can make the most of Hong Kong's Chinese New Year activities with a little advance planning, even if they'll only be in town for a few days. Read More
