valentine’s day

As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More

Shuttered stores during the Valentine’s season are shuttering jewelry businesses by as much as 60% in the first quarter, according to analysts' estimate. Read More

With the outbreak of coronavirus, luxury brands have the opportunity to rethink digital community building to cultivate brand followers in China. Read More

We take a look at how China’s major e-commerce platforms approach these festivals, and what are some of the best practices brands can implement. Read More

It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More

A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More

Chinese consumers’ appreciation for the high-end floral industry shows no signs of wilting. Read More

This year, the collision of Chinese New Year and Valentine's Day poses a challenge for retailers and department stores. Read More

From Cartier to Lancel, these are the luxury brands that launched love-themed WeChat campaigns over the past week to celebrate China's "520" Day. Read More

The popular social media influencer has been taking his luxury handbag collaborations to the next level, most recently with a baby pink “Mini Horizon.” Read More