vacheron constantin
Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
Watches Are the Luxury Segment to ‘Watch’ in 2022
A key question for luxury brands with a growing presence in mainland China is what Chinese consumers will spend more on in the year to come. Read More
Can Luxury Survive Another Year Of The Pandemic?
Thanks to the Delta variant, COVID-19 is lasting longer than most retailers expected. But how does that affect luxury brand strategies moving forward? Read More
LVMH Legal Battle With Tiffany’s Ends With Discounted Sale
The legal battle over LVMH’s bid to buyout Tiffany & Co. has ended. Now the conglomerate can compete with its primary luxury jewelry challenger, Richemont. Read More
Introducing Feng Mao, Richemont and Alibaba’s New Venture
Feng Mao, the new high-end online joint venture between Alibaba and luxury monolith Richemont gives Chinese consumers to the world’s leading luxury brands. Read More
How the Rise of the Pre-Owned Watch in China is Disrupting the Watch Industry
Pre-owned watches have become a reasonable alternative and an inconspicuous choice compared to splashy new models for Chinese younger generation. Read More
Luxury Brands Push the Pig In Chinese New Year Campaigns
To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year. Read More
Virtual Reality in China: Unlimited Possibilities for Luxury Brands
Chinese consumers favor virtual reality-backed shopping experience. Some luxury brands such as Vacheron Constantin and Dior have taken note of this trend. Read More
China Leads Global Recovery of the Luxury Watch Market, After Years of Decline
After years of decline, the global luxury watch market is making a comeback and a younger generation of affluent Chinese consumers are largely responsible. Read More
Year of the Rooster Luxury Watches: Something to Crow About
Serious collector pieces or a clever marketing ploy? A watch expert evaluates the craftsmanship and artistry of this year's special-edition Chinese New Year luxury watches. Read More
