user generated content

E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More

What should brands do to stand out in a marketplace crowded with influencers? Read More

The social e-commerce platform has become the go-to resource for female consumers looking for product reviews and advice. Read More

We interviewed three experts in the UGC field who provide suggestions on how brands can take advantage of the growing desire of Chinese consumers to share content. Read More

Buzzworthy names in China's celebrity scene no doubt have high appeal for brands, but making the most of your China strategy must go beyond the photo shoot. Read More

Turning the tables so that users are generating content can be a valuable way for luxury brands to engage with consumers while also gaining insight to their preferences. Read More