user generated content
Aesop Gets Green Light to Open in China. Who’s Next?
Cruelty-free brands Aesop and The Body Shop are opening stores in China, as the country drops its animal testing requirement from imported cosmetic brands. Read More
A Look Ahead: Luxury Marketing Trends for 2020
From influencer marketing to personalization, here are seven marketing trends that luxury brands should keep focus on for 2020 in China. Read More
Taobao Adds New Feature That Includes Product Reviews from Redbook
E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More
China’s Influencer Fatigue is Real. What Should Brands Do?
What should brands do to stand out in a marketplace crowded with influencers? Read More
Redbook Is a Vital Part of Any Beauty Brand’s Marketing Mix
The social e-commerce platform has become the go-to resource for female consumers looking for product reviews and advice. Read More
How Luxury Brands Can Unlock the Power of User-Generated Content
We interviewed three experts in the UGC field who provide suggestions on how brands can take advantage of the growing desire of Chinese consumers to share content. Read More
KOLs and Celebrities Shouldn’t Replace Your China Strategy
Buzzworthy names in China's celebrity scene no doubt have high appeal for brands, but making the most of your China strategy must go beyond the photo shoot. Read More
Embracing the Power of User Generated Content
Turning the tables so that users are generating content can be a valuable way for luxury brands to engage with consumers while also gaining insight to their preferences. Read More
