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user generated content

  • Market Analysis

    How to Win in China Without NFTs, KOLs, or Games

    Adina-Laura Achim  |   Share
    Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Read More
  • Marketing

    5 Ways Luxury Brands Can Win Over The FOMO Generation

    Glyn Atwal  |   Share
    The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Read More
  • News

    Luxury Lifestyles Banned On Little Red Book

    Lisa Nan  |   Share
    Little Red Book has rolled out new guidelines banning ostentatious displays of wealth and requiring disclosure of sponsored content. Read More
  • Beauty

    Aesop Gets Green Light to Open in China. Who’s Next?

    Lisa Nan  |   Share
    Cruelty-free brands Aesop and The Body Shop are opening stores in China, as the country drops its animal testing requirement from imported cosmetic brands. Read More
  • Marketing

    A Look Ahead: Luxury Marketing Trends for 2020

    Adina-Laura Achim  |   Share
    From influencer marketing to personalization, here are seven marketing trends that luxury brands should keep focus on for 2020 in China. Read More
  • Taobao Adds New Feature That Includes Product Reviews from Redbook

    TechNode  |   Share
    E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More
  • China’s Influencer Fatigue is Real. What Should Brands Do?

    Charlie Gu  |   Share
    What should brands do to stand out in a marketplace crowded with influencers? Read More
  • Redbook Is a Vital Part of Any Beauty Brand’s Marketing Mix

    Lauren Hallanan  |   Share
    The social e-commerce platform has become the go-to resource for female consumers looking for product reviews and advice. Read More
  • Marketing

    How Luxury Brands Can Unlock the Power of User-Generated Content

    Ruonan Zheng  |   Share
    We interviewed three experts in the UGC field who provide suggestions on how brands can take advantage of the growing desire of Chinese consumers to share content. Read More
  • Marketing

    KOLs and Celebrities Shouldn’t Replace Your China Strategy

    Rémi Blanchard  |   Share
    Buzzworthy names in China's celebrity scene no doubt have high appeal for brands, but making the most of your China strategy must go beyond the photo shoot. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 05/18/2022

Index LevelDaily Change% Change
224.50-$7.29-3.15%
LVMHKeringRichemont
-$5.5-$2.04-$0.46
View Index

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