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The Secret to Surviving a PR Nightmare in China
Missteps in China just keep happening. As more and more mainly Western luxury brands find themselves in hot water on the mainland, what’s a global luxury brand to do? Read More
Is China’s Affordable Luxury Market Dying?
Affordable luxury had a great run in China, but some factors have led many to believe that this market is tanking post-COVID-19. Read More
H&M Continues To Fail In China
H&M recently saw some of its products banned in China, but should the brand be more worried about its connection with China’s consumers? Read More
Has China’s “Too Skinny” Trend Gone Too Far?
The latest social media craze in China shows ultra-slim women trying on kids’ clothes, but are luxury brands on board with the trend? Read More
H&M Has Just Done What?
H&M is collaborating with the Chinese brand Pronounce for its global line of relaxed streetwear essentials, Blank Staples. Read More
Is Topshop’s Failure in China a Fast Fashion Problem?
COVID-19 has already hurt many brands, and now it’s British fashion label Topshop’s turn. Does its failure mean fast fashion is finished in China? Read More
What Is The Millennial Post-COVID-19 Consumer Sentiment?
Post-COVID-19, luxury brands are looking to China’s wealthy millennial middle class consumers to become the driving force behind consumption by 2025. Read More
COVID-19: What Can Western Companies Learn From Chinese Brands?
Companies in China have been exceptionally creative in order to support both their followers and their business during the toughest time of the pandemic. Read More
How Will China’s Luxury Fashion Market Bounce Back?
China's luxury fashion industry is struggling with the COVID-19 epidemic, but there are things brands can do to better position themselves for the future. Read More
What Luxury Brands Can Learn from Footwear Giant Li-Ning
Despite a slowing economy, China's Li-Ning has continued to flourish in a tough fashion market thanks to an understanding of trends and one smart hire. Read More
