unilever
Does China Want Clean Beauty? Ren Is Banking On It
British skincare brand Ren has appointed Mandopop idol Evan Lin as its new ambassador. Will this give the cruelty-free label a boost in China? Read More
Ongoing Pandemic to Fuel Brand-Funded Content in 2021
With consumers around the world still spending a significant amount of time at home — whether by choice or as required by law — traditional marketing strategies will become even… Read More
The Latest Enemy of Brands in China? Fake Followers
Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More
Dove Launches “Feel-Good” Interactive Photo Exhibition In Shanghai
Having solicited more than 3 million stories and images from Chinese women via an online mini-site over the past three months, Dove's event is billed as one that celebrates beauty… Read More
