uhnwi
Stefano Ricci: Exploration Is The New Luxury For The Ultra Wealthy
The menswear label taps UHNWI's adventurer spirit with a Galápagos campaign, following record-high revenue in 2022. Bigger successes can be expected this year. Read More
Would UHNWIs Buy a Hermès Birkin in the Form of an NFT?
The “MetaBirkin” case highlights the problems brands face in the metaverse. But there’s also huge potential for earnings by playing the scarcity card. Read More
LVMH Sidelines China’s Middle Class Shoppers
The hashtag #LVMH is betting on the high-end market in the future# is trending on Weibo. Will this result in a backlash from shoppers in lower-tier cities? Read More
Is Streetwear Tearing Down the Luxury Industry — One Hoodie at a Time?
Streetwear is the booming luxury segment right now, but will it blow up the industry’s history or add a new chapter to it? Read More
Is Evergrande’s Race to Erase Debt Possible?
Chinese billionaire Hui Ka Yan is selling off as much equity as he possibly can to keep Evergrande afloat, but will it be enough? Read More
For Luxury, Is India the Next China?
China is undergoing a historic transformation away from capitalist values that is alarming global luxury brands. Could India offer a viable alternative? Read More
China Denounces Money Worship (To Luxury’s Chagrin)
The Chinese Communist Party recently denounced the country’s money worship, extreme individualism, and corruption. But will that affect luxury? Read More
How Long Can Hermès Rely on Birkin’s Allure?
Hermès is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Read More
3 Key Findings From Bain x Altagamma Luxury Report
Bain reports that luxury could recover as early as this year. Aside from Chinese consumers and online channels, what other factors are driving this rebound? Read More
Why Luxury Brands Overlook These Non-HNWI Spenders
Luxury brands have been primarily focused on High Net Worth Individuals (HNWI), but are they missing out on other important segments in China? Read More
