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Ubras

  • Fashion

    Top Chinese Breakout Brands From Lingerie To Loungewear In 2022

    Jing Daily  |   Share
    China’s lingerie and loungewear markets are growing rapidly as consumer lifestyles evolve. We take a look at these factors and at China’s top brands in 2022. Read More
  • Companies

    How Ubras Became China’s Top Selling Underwear Brand

    Lisa Nan  |   Share
    In six years, homegrown underwear label Ubras consolidated its position as the No. 1 digitally native lingerie brand on Tmall. What’s its strategy? Read More
  • Marketing

    Lingerie Brand Bananain Plants Seeds of Sustainability

    Lisa Nan  |   Share
    Gifting flower seeds is at the heart of the local underwear label's new campaign. It’s a simple gesture that taps both outdoor and sustainability trends. Read More
  • Marketing

    3 Homegrown Brands That Won Mother’s Day

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • Fashion

    The High Risk & Reward Behind Adidas’ China-focused Intimates Line

    Jiaqi Luo  |   Share
    Adidas dove into China’s growing intimates market with its controversial #SupportisEverything campaign. But will it win over customers? Read More
  • Marketing

    How Boucheron Maximized Its Exhibition’s Reach In China

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • Influencers

    Ubras Appoints Supermodel Liu Wen as Ambassador But Will It Pay Off?

    Lisa Nan  |   Share
    Homegrown underwear label Ubras announced Chinese supermodel Liu Wen as their new brand ambassador. Was it the right move? Read More
  • Fashion

    How To Win The Booming Lingerie Market In China

    Adina-Laura Achim  |   Share
    The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Read More
  • Market Analysis

    7 Luxury Sectors Chinese Consumers Love Post-COVID

    Adina-Laura Achim  |   Share
    Surprisingly, the pandemic has led to the rise of new luxury sub-segments that are exceeding our expectations. Here’s a look at seven of them. Read More
  • Chinese Lingerie Brand Ubras Comes Undone

    Gemma A. Williams  |   Share
    The Chinese underwear brand Ubras is currently embroiled in a controversy with stand-up comedian Li Dan over the objectification of women. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/29/2023

Index LevelDaily Change% Change
270.08+$4.791.81%
LVMHKeringRichemont
+$1.9+$1.57+$0.2
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