tsingtao

Over the past two decades, Chinese beer drinkers have become spoiled for choice, with international brands like Carlsberg and Heineken becoming ubiquitous nationwide and a growing number of beers in the premium segment hitting bars and store shelves. Read More

With living standards rising, and more international brewers eying the country's growing middle class, Chinese beer drinkers have become spoiled for choice, with brands like Carlsberg and Heineken becoming ubiquitous nationwide and a growing number of premium beers hitting bars and store shelves. Read More

The rush by breweries like Tsingtao and Zhujiang to introduce premium lines is motivated not only by a sort of patriotic desire to capture market share from foreign rivals, but also by the simple economic realities of the Chinese beer market. Read More

Tsingtao has proven itself eager to target higher-end segments in recent years, and with Australian wine exports to China expected to reach $200 million this year, the lure of wine looks to be too much for the company to ignore. Read More

Much like the Chinese wine industry, which is currently in overdrive trying to transition away from the low-end, low-quality end of the spectrum, domestic Chinese breweries want to get a piece of the premium beer market, which continues to be dominated by foreign competitors. Read More

Tsingtao has announced that it will invest in Chinese New Year activities in London, Liverpool and Birmingham, England, with other events planned through the remainder of 2010. Read More