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Here’s What’s Inside the Chinese Millennial’s Paris Shopping Bag
Young Chinese shoppers in Paris are using social media to look for fashionable 'souvenirs' that are going to help them stand out, and luxury brands are starting to take note. Read More
Baccarat Hotels Looks to Expand to China
The hotel company is looking eastward under its new ownership with a brand strategy that's all about storytelling. Read More
Chinese Millennials Are Still Coming to Paris, But How Do They Shop?
Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More
Australian Winemaker Gets Closer to Chinese Connoisseurs with New Chateau in Henan Province
The Barossa Valley’s Seppeltsfield formed a joint venture with a Chinese wine maker to create a local tourism hub for its growing market. Read More
Meet the Subscription-Only Tasting Club Sating Chinese Consumers’ Thirst for Exclusive Craft Beers
As cheap lager sales dry up, craft beer tasting club Drinking Buddies delivers rare sips to consumers' homes in China. Read More
Should Luxury Brands Be Excited About China’s Live-Streaming Frenzy?
There's no doubt plenty of live-streaming platforms and viewers to choose from, but the flourishing industry doesn't come without its own challenges. Read More
Can Japan’s Kumamon Win Over China’s Trendy Millennials Offline?
A new Kumamon-themed cafe in Shanghai's Xintiandi is yet another example of a cartoon character brand looking to make it big among China's emerging middle class. Read More
Young, Rich and Responsibility Free: How Luxury Brands Are Persuading Wealthy Chinese Millennials to Spend Their Cash
Luxury marketers in China are targeting two different kinds of wealthy millennials, the fuerdai and post-90s 'explorers.' Read More
What Chinese Consumers Want in a Dream Destination Wedding
More Chinese millennials are hoping to tie the knot abroad, and boutique wedding planner Jon Santangelo of Chariot says when it comes to a destination wedding, status is everything. Read More
KAWS: Bridging the Gap Between Luxury and China’s Aspiring Youth
The New York-based artist's luxury collaborations are drawing in new audiences in the West—are Chinese millennials next? Read More
