trend

The Awakened Generation are the connected, curious, conscientious young Chinese we see in our reporting, and RTG encountered during in-depth conversations with 70 post-'85s and post-'90s Chinese, plus a smartphone survey of an additional 1,000 respondents. Read More

Millennials and Generation Z, born in 1980s and 1990s, who make up nearly half nation’s buyers of high-end goods, also turn to less famous brands. Read More

Young Chinese shoppers in Paris are using social media to look for fashionable 'souvenirs' that are going to help them stand out, and luxury brands are starting to take note. Read More

The hotel company is looking eastward under its new ownership with a brand strategy that's all about storytelling. Read More

Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More

The Barossa Valley’s Seppeltsfield formed a joint venture with a Chinese wine maker to create a local tourism hub for its growing market. Read More

As cheap lager sales dry up, craft beer tasting club Drinking Buddies delivers rare sips to consumers' homes in China. Read More

There's no doubt plenty of live-streaming platforms and viewers to choose from, but the flourishing industry doesn't come without its own challenges. Read More

A new Kumamon-themed cafe in Shanghai's Xintiandi is yet another example of a cartoon character brand looking to make it big among China's emerging middle class. Read More

Luxury marketers in China are targeting two different kinds of wealthy millennials, the fuerdai and post-90s 'explorers.' Read More