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Menswear Is The Hot Womenswear Trend In China
Young Chinese women are now adopting men’s fashion as the latest trend, which is called “Mengmei Style.” But can luxury brands seize this opportunity? Read More
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
Creating Community Content to Influence Chinese Customers
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
Douyin Beauty Industry Report
The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More
Douyin, Kuaishou, Red, Bilibili: Where to Promote Your Brand in China Besides WeChat?
Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More
Reaching China’s “Awakened Generation”: RTG and Jing Daily
The Awakened Generation are the connected, curious, conscientious young Chinese we see in our reporting, and RTG encountered during in-depth conversations with 70 post-'85s and post-'90s Chinese, plus a smartphone survey… Read More
China’s Under-30s Shoppers to Drive Decade of Luxury Consumption
Millennials and Generation Z, born in 1980s and 1990s, who make up nearly half nation’s buyers of high-end goods, also turn to less famous brands. Read More
Here’s What’s Inside the Chinese Millennial’s Paris Shopping Bag
Young Chinese shoppers in Paris are using social media to look for fashionable 'souvenirs' that are going to help them stand out, and luxury brands are starting to take note. Read More
Baccarat Hotels Looks to Expand to China
The hotel company is looking eastward under its new ownership with a brand strategy that's all about storytelling. Read More
Chinese Millennials Are Still Coming to Paris, But How Do They Shop?
Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More
