trend
-
Baccarat Hotels Looks to Expand to China
The hotel company is looking eastward under its new ownership with a brand strategy that's all about storytelling. Read More -
Chinese Millennials Are Still Coming to Paris, But How Do They Shop?
Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More -
Australian Winemaker Gets Closer to Chinese Connoisseurs with New Chateau in Henan Province
The Barossa Valley’s Seppeltsfield formed a joint venture with a Chinese wine maker to create a local tourism hub for its growing market. Read More -
Meet the Subscription-Only Tasting Club Sating Chinese Consumers’ Thirst for Exclusive Craft Beers
As cheap lager sales dry up, craft beer tasting club Drinking Buddies delivers rare sips to consumers' homes in China. Read More -
Should Luxury Brands Be Excited About China’s Live-Streaming Frenzy?
There's no doubt plenty of live-streaming platforms and viewers to choose from, but the flourishing industry doesn't come without its own challenges. Read More -
Can Japan’s Kumamon Win Over China’s Trendy Millennials Offline?
A new Kumamon-themed cafe in Shanghai's Xintiandi is yet another example of a cartoon character brand looking to make it big among China's emerging middle class. Read More -
Young, Rich and Responsibility Free: How Luxury Brands Are Persuading Wealthy Chinese Millennials to Spend Their Cash
Luxury marketers in China are targeting two different kinds of wealthy millennials, the fuerdai and post-90s 'explorers.' Read More -
What Chinese Consumers Want in a Dream Destination Wedding
More Chinese millennials are hoping to tie the knot abroad, and boutique wedding planner Jon Santangelo of Chariot says when it comes to a destination wedding, status is everything. Read More -
KAWS: Bridging the Gap Between Luxury and China’s Aspiring Youth
The New York-based artist's luxury collaborations are drawing in new audiences in the West—are Chinese millennials next? Read More -
Millennial 20/20 Summit: 4 Chinese Millennial Realities Luxury Brands Need to Know
Industry experts speaking at the Millennial 20/20 Summit discussed tips for international brands seeking to tap into China's growing youth market. Read More
