Travel
Here’s What’s Inside the Chinese Millennial’s Paris Shopping Bag
Young Chinese shoppers in Paris are using social media to look for fashionable 'souvenirs' that are going to help them stand out, and luxury brands are starting to take note. Read More
Baccarat Hotels Looks to Expand to China
The hotel company is looking eastward under its new ownership with a brand strategy that's all about storytelling. Read More
Chinese Millennials Covet Dior, Prada When Shopping Abroad
Dior, Prada, Gucci and Coach are the top brand picks for Chinese millennials shopping abroad, according to a recent WeChat survey. Read More
Chinese Millennials Are Still Coming to Paris, But How Do They Shop?
Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More
How Luxury Brands Are Reaching Chinese Travelers Before They Leave Home
A report by digital intelligence firm L2 explores brands' omnichannel online strategies in China for driving sales to duty-free retailers. Read More
Chow Tai Fook to Open Its Second Branded Boutique in the United States
The jewelry group is headed to T Galleria by DFS in Hawaii next month in a bid to target wealthy Chinese vacationers. Read More
Alipay Extends Its Reach to China’s Big Spenders in Italy
Alibaba Group’s Alipay has expanded to Italy to support domestic luxury brands catering to China's wealthy tourists. Read More
Strong Chinese Yuan Means Luxury Consumers Have More Purchasing Power
Luxury brands can likely look forward to increased spending by Chinese travelers thanks to a stabilizing yuan. Read More
VistaJet Now Lets Clients Book Private Jets on WeChat
The business aviation company is offering digitally native affluent Chinese consumers the luxury of chartering a plane on their phone in an instant. Read More
Report: Chinese Travelers Drive Global Luxury Sales
Luxury brands wanting a piece of the market can benefit from using mobile geographic targeting to engage digitally savvy millennials on the move. Read More
