Travel

Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read More

This month, Dragon Trail Interactive is partnering with Jing Travel to present the biggest developments in Chinese outbound tourism, digital trends, and WeChat travel marketing since the start of 2019. We’ll look at the biggest news stories and top destinations for Chinese outbound tourism this year, as well as the most important travel marketing and ... Read More

The Future of Travel Will Be Tested in Asia What is Skift Forum Asia? The first-ever Skift Forum Asia is a fast-paced, day-long conference featuring TED-style talks and deep dive Q&A’s with travel’s most insightful business leaders and creative thinkers.  The Forum will explore strategic, marketing, and technology trends emerging in and coming from APAC ... Read More

Celebrate two decades of Chinese outbound tourism and Dragon Trail Interactive’s 10th anniversary at the inaugural Dragon Trail summit, China – The Future of Travel, from May 19-21, 2019 in Beijing. This limited capacity invitation-only event will help attendees develop, grow and future-proof for the new kind of Chinese tourism that has emerged in this ... Read More

As International Labor Day this year turns a four-day holiday, here is how luxury retailers like K11, DFS, and Galeries Lafayette attract Chinese travelers. Read More

Join Dragon Trail Interactive in London for the exclusive, private premiere of its short film, The China Tourism Miracle: 20 Years in the Making. Just two decades ago, outbound tourism for leisure purposes had only just been allowed for Chinese citizens. Today, China has the largest and highest-spending outbound tourism market in the world, not ... Read More

Among the debates at this year’s event: is the Chinese luxury consumer better defined geographically or demographically? Read More

Much like in any rapidly developing market, 2017 has been a year with a lot of notable news and events surrounding the business of Chinese luxury travel. Read More

Faced with the daily stresses of fast-paced life in modern China, many high net-worth individuals are developing hobbies that enrich and relax their lives. Read More

Success in the China market can be incredibly elusive for a host of reasons, whether it be a fundamental misunderstanding of Chinese consumer culture or the support different Chinese state bodies give to domestic firms. Read More