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How International Luxury Brands Translate Their Names for China
From di ao (Dior) to xiang nai er (Chanel), every fashion label has to decide what to do with their name when they enter the China marketplace. Dialects, lucky and… Read More
Why Localization Is Vital To Chinese Luxury Marketing
When it comes to global digital campaigns, one expert says that simply translating from English isn't enough to resonate with Chinese consumers. Read More
Young Chinese Designers: Audi Wants You
Having recently opened a dedicated R&D center in Beijing’s 751 D-Park, German automaker Audi hopes to widen its appeal in China this year via aggressive product customization. Read More
Third- And Fourth-Tier Cities China’s New Luxury Battleground
Having followed domestic Chinese brands first into second-tier provincial capitals over the past several years, many international brands are looking more seriously at expansion into third- and fourth-tier Chinese cities. Read More
Galeries Lafayette Details 2013 Beijing “Reboot,” China Expansion
15 years after the Parisian luxury shopping mainstay Galeries Lafayette opened an ill-fated Beijing outpost on Wangfujing, more details are emerging about the mall's return to the Chinese capital and… Read More
Designer To Watch: Yirantian Guo
Recent London College Of Fashion graduate (and newly admitted MA student) Yirantian Guo may be young, but she's already gaining accolades for her unique sense of design and style. Read More
Fashion Off The Beaten Path: Shanghai Indie Boutique “B.Y.”
Offering hand-picked collections and designers not readily available in China, multi-brand boutiques cater to a niche shopper with a more discriminating and knowledgeable understanding of the global fashion scene, rather… Read More
Pampered In Europe, Chinese Luxury Shoppers Slam Service At Home
If there's one major complaint we hear time and time again from Chinese luxury consumers shopping at home, it's about the uneven and relatively low level of customer service at… Read More
Jing Daily Interview: Young Chinese Artist, Mu Lei
Recently, Jing Daily spoke with the young, Beijing-based painter Mu Lei, whose works have steadily gained notoriety in China and elsewhere for their blend of dark, almost gothic sense of… Read More
Jing Daily Interview: Top Chinese Fashion Photographer, Chen Man
Since bursting onto the scene in 2003, Beijing native Chen Man (陈曼) has emerged as China's leading fashion photographer. Read More
